The Acton School of Business is an accelerated MBA program located in Austin, Texas. Alyssa Barnes, Student & Alumni Lead, was looking for a branded event giveaway for their annual end of year event, the Next Great Adventure Pitches. According to Barnes, this is a “TED talk style event where our students share their life stories and declare the next step (or adventure!) they are taking after graduation.” She wanted our design team to help her come up with designs for their custom socks that evoked “a sense of adventure, but not necessarily tie directly to the outdoors.” Our designers took that direction and came up with an adventure-themed sock that the school handed out to all event attendees. The reaction of Barnes’ team once they received their order? “They look great! We are really excited about them. Thank you!”
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