Company Swag

Unchained runs its own monthly meetups in Austin and Houston. Thanks to the consistent quality of content and attendees, they attract hundreds of bitcoiners not just from the area, but even from abroad. They also sponsor a number of high-profile conferences and hackathons. At these events, Unchained’s custom socks are always appreciated by attendees, and will often start some valuable conversations for their business development or hiring efforts.

When asked how they measure the ROI on their order they said, “We meticulously count the number of Twitter posts showing bitcoiners wearing the socks. Sorry, just kidding (although we do get a lot of those!). We simply love seeing people in the bitcoin community wear our gear.”“It’s a global but close-knit community, we see each other frequently at meetups and conferences, and we’re confident that our branded swag is a great way of spreading the word and generating goodwill. The socks are often a conversation starter and anyone wearing Unchained socks will typically be a big advocate of ours!”

Staying true to their mission of identifying unique opportunities to reach targeted audiences, Marketing Architects turned their focus inwards in search of a way to connect with members of their internal team despite their remote working separation. They landed on the idea of custom socks in their search for a solution that would be both fun and practical for employees.

What really sold them, however, was the unique opportunity to keep the physical element of company culture alive with a product that employees would be excited to wear and share. “Sock Club was able to customize socks with Marketing Architects branding, and the final product turned out amazing! The socks were a hit,” they said.

The enthusiasm provoked among employees upon receiving their custom socks gift better enabled the team to achieve their business goals–a profound reminder that the journey to growth and success often starts within. To businesses struggling to justify financial investment in internal affairs, Marketing Architects should serve as an excellent example of the invaluable ROI that can be generated when you dedicate resources to going the extra mile for your team.

Ross Cellino was given free socks from a vendor, which then sparked the idea of using custom socks as an innovative promotional tool. They noticed that everyone has received branded pens, koozies, or notepads from companies, but they would always get lost or forgotten. This led them to find Sock Club!

Cellino Law said that Sock Club’s product offerings, easy process, and free design virtuals were all things that made the partnership a perfect fit. Custom socks have been a fun way for them to improve their client relations and increase brand awareness.“Each Cellino Law client receives a pair of custom branded socks along with some additional "swag bags". Believe it or not, people really appreciate a good pair of socks! This is a great, out-of-the-box way to remind your customer that you're around every time they wear the socks with your name on them. We will definitely be ordering more as soon as we run out! We appreciate the outstanding customer service your company provided.”