Person packing custom socks for event giveaway

How to Create a Successful Event Marketing Strategy

Event marketing is vital because it can help you increase your attendance rates by implementing event promotion, and increase your conversion rate by implementing post-show follow-ups...

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Sock Club tradeshow booth display

What Makes a Successful Trade Show Booth?

Trade shows are a great way to get your brand in front of a large number of high-quality leads. However, trade show booth execution should not be taken lightly. You need to stand out, offer something different, and be engaging...

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Person holding argyle socks received for virtual event

How Do You Make a Virtual Event a Success?

The first step in making a virtual event successful is creating a virtual event marketing plan. This is going to include your email campaign strategy, social strategy, and planning for your event giveaways...

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How to Make the Most of Your Marketing Budget with Branded Swag

Chloe Ayres, Director of Marketing for Sock Club wrote this piece on an exploration of problems she's experienced as Director of Marketing, solutions to those problems, and branded swag elevates those solutions...

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Why are Custom Socks Perfect for Event Promotion?

Event marketing doesn't just stop once the event starts. It's important to create a strategy that extends all the way through to your follow-ups and even re-engagement...

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Why are Custom Socks perfect for Trade Show Giveaways?

Unique trade show giveaways allow you to begin a personal connection with your prospects. If your prospects are able to see that you're willing to invest in them before they've even committed to investing in you...

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Person looking at custom logo socks for event

Fast Facts About Event Giveaways


Of attendees are more likely to enter an exhibit if there is a giveaway or freebie (Princeton Marketing)


Of recipients of promotional products will look the brand up online later (SAGE)


Of consumers say the quality of a promotional item impacts brand reputation (PPAI)


Of product recipients did business with the advertiser who gave them the item (SAGE)

How Companies Like Yours Have Used Custom Socks for Event Promotion

Blue argyle Affinity custom logo socks

Affinity Delights Prospects with Custom Socks at Trade Shows

There's a new generation of creative apps for professionals, and Affinity is leading the way. Created by a passionate team of programmers and artists, they provide creatives with the best in the industry with high-quality tools, innovation, and reliable apps. As a creative platform, visual representation means everything, and when company swag became a need for an upcoming tradeshow, they needed an out-of-the-box product.

“We were searching for a unique branded item that could be easily shipped to our customers and prospects…Our team and prospects love them so much we had to order more.” - Anne Gherini

“When attending trade shows, shipping can become a burden and add up. Sock Club was able to assist with transportation and help make sure the show ran smoothly.”

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Black Contino logo socks with purple and blue logo

Contino Wows Their Clients With New Trade Show Swag, Custom Socks!

Since 2014 Contino has been able to master and amplify the tech industry. With its competitive edge in DevOps, Data, and Cloud Transformation, this consultant agency has upscaled customer service to its clients.

“We wanted a smaller swag item with our mascot, Maurice, on it and these have gone over exceptionally well with clients and at conferences!”

Trade show swag is best impressionable with the practical nature of the item. For instance, when traveling back home, only a few items can make it in your luggage. Custom socks are one that gets packed in all nice and tight every time. Not only do custom socks have the ability to start a conversation, but the small nature of the product and wearability makes a great gift sure to be worn at your next meeting.

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Folsom Lab executives wearing custom socks from Sock Club at speaking event

Folsom Labs Creates A Tradition With Clients Using Custom Socks

Market Leader in solar sales software, Folsom Labs is creating groundbreaking HelioScope developments. Residential and commercial are both welcome to receive solar options with high-performance solar arrays for ranging budgets. Built on the foundation that if there is not something in the market that is up to par, make it yourself.

"We founded Folsom Labs because we saw the need for better software tools to enable high growth in solar."

"We've now done two different sock designs. We give them out to VIP customers, and use them as speakers' gifts for the conference we host (the Solar Software Summit). In fact, now that we're on our second design iteration, the change has become a topic of conversation, e.g., people who "have been customers since the first generation of socks."

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ASI Chicago 2022: My First Time At A Trade Show

Emma Hein at Sock Club trade show booth ASI Chicago 2022

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