Gunder Wealth Management (GWM), a fee-only financial planning firm based in metro Detroit, specializes in creating better financial lives for busy individuals. When seeking a distinctive way to strengthen client relationships and showcase their brand identity, they partnered with Custom Sock Club to create custom socks that align with their professional image. These custom socks serve as unique touchpoints that reflect GWM's commitment to personalized service while offering a memorable way to connect with clients and industry partners.