WCI, a leading provider of innovative water treatment solutions, approached us with a unique challenge: create custom socks that would not only showcase their brand but also educate wearers about the importance of clean water. The result was a stunning pair of socks featuring a vibrant blue water droplet design and subtle infographics about water conservation. These eye-catching socks quickly became a conversation starter at industry events and a popular giveaway item for clients. The success of this project led to WCI commissioning additional designs for their various water treatment technologies, turning their custom socks into a wearable product line that both promotes their brand and raises awareness about critical water issues.