.png){kind=small}
The Promo Industry is a Growing Market
The promotional products industry is thriving, hitting $26.1 billion (promotional product statistics) in 2023. Even better, 65% of distributors anticipate sales growth in 2025. This resilience proves that businesses see tangible value in tangible marketing.
Consumers Prefer & Keep Promotional Products
Why do consumers keep promotional products? Simple utility. Research reveals that 65% of consumers keep a product simply because it's useful.
Unlike a digital ad that disappears in seconds, a useful promo product sits on a desk or travels in a bag for months. Function drives retention, and retention drives brand exposure.
Sustainability is a Key Driver of Success
Eco-friendly promotional items boost brand perception, with 46% of consumers favoring advertisers who give sustainable products.
This isn't just about "going green"—it's about quality. A swap from cheap plastic pens to bamboo or recycled materials signals that your brand cares about the details.
Wellness Wins
As health becomes a priority, wellness-focused merch is surging. From yoga mats to hydration trackers, products that support a healthy lifestyle are seeing increased demand. When you support your recipient's well-being, you build a deeper, more positive association with your brand.
Wrapping Up
The future of promotional products is smart, personalized, and wellness-focused. Expect to see more tech integration like NFC chips and deep customization. Brands that blend utility, sustainability, and personal well-being will win the retention game in 2025.