Sock Club Blogs

Have you ever wondered how custom branded socks are made? In this blog, we will be discussing sock knitting machines, and how a custom sock manufacturer like Sock Club uses them to create high quality custom socks.

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Designing custom socks with logos requires a different type of artwork called bitmapped artwork. Bitmapping uses pixels, and one pixel equals one stitch of yarn, so designing in pixels limits a designer in ways that vector artwork doesn't.

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Ryan Wood joined the Sock Club team in January 2023 as our Sales Operations Manager, helping to level up our sales business intelligence and software so that we can grow with our customers. 

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In this blog, we will guide you through the various stages of a sales funnel and suggest ways in which a company's store can enhance the sales team's performance by enabling them to execute more focused and scalable corporate swag campaigns. No crucial details will be left out in this walkthrough.

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By providing customized corporate swag to employees, companies can create a unique and personalized experience for their workforce, which can help build loyalty and a sense of ownership, and motivate employees.

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It is possible to get the benefit of personalized promotional products while avoiding the typical problems that come with the process. This can be achieved by utilizing an online store specifically designed for your company's branded swag.

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In this blog, we will explore how company swag stores can help Brand Managers utilize customized promotional items to build brand awareness, maximize impact, save time and money, and scale their campaigns.

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Our user accounts offer various tools to help users access updated pricing, learn about products, and design socks creatively. We have centralized all these tools in the new Tools tab to make account navigation and tool finding easier for users. These tools can now be accessed with just a few clicks instead of phone calls or emails.

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By streamlining the recognition process and providing employees with discounted access to branded merchandise, companies can strengthen their work culture, boost morale, and align employee efforts with organizational goals.

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Being ahead of the trends and innovations in marketing can also provide businesses with a competitive advantage. If you’re going to invest in a company swag store, it’s important to keep innovation in mind so that your store can outperform expectations and competitors.

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Since Kristen started, she has been an integral part of the office management team, the trade show preparation team, and the Accounts Receivable team. Recently, she joined the Account Management team, where she puts her extensive knowledge of the business and dedication to customer service to work for our custom sock clients.

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Over the years, the Sock Club design team and I have worked together to identify and create the most beautiful, versatile, and popular yarn colors. We want to make sure that we have the best, truest colors to represent your brand accurately and make the most unique and eye-catching designs possible.

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Company stores make a lot of campaigns a lot easier than traditional direct mail or bulk distribution campaigns, but there are a few things that are more important to consider when choosing customized promotional items to put in your swag store.

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Creating a successful company store requires careful planning and execution. By following these 10 tips, you can create a company store that is aligned with your business goals, resonates with your customers, and generates revenue.

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Company merchandise such as t-shirts, custom socks, water bottles, magnets, and coffee mugs have been proven to increase brand impressions with data showing that 76.1% of consumers remember the brand of a company due to corporate swag they received in the past year.

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In this blog, we will go over Pick and Pack Fulfillment, Bulk Fulfillment, and Kitting. We will explain what each is, what its benefits and drawbacks are, and how Sock Club fits into each one.

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Hunter Haug joined the Sock Club team in December 2022 as an Operations Coordinator, helping to create the systems that will enable us to maintain the quality of our custom socks at scale.

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In this comparison between cushioned socks and thin socks, we'll take a look at the pros and cons of each and determine which is the better fit for your active lifestyle.

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To uncover the science behind the perfect socks for sports, this article will explore the unique benefits of various materials used to make athletic socks and provide tips on how to choose the right pair for each activity. With the right knowledge and information, athletes can ensure they have the best possible gear for any sporting event.

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We created our user account system to speed up the ordering process for all of our users. With this new feature, we have made our already speedy design process even faster! When you request new sock designs through your user account, you can easily rush your designs.

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Custom socks are a great way to express your individual style while also providing important protection and comfort while playing sports. In this guide, we’ll explore the benefits of wearing custom athletic socks, the different types, and how to choose the right pair for you.

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Katreece Hattaway joined the Sock Club operations team in the summer of 2018. In her time at Sock Club, Katreece has grown from an Operations Coordinator to the Director of Operations at Sock Club, and is a member of our predominantly female leadership team.

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More and more companies are using gradients in their branding, and we at Sock Club are getting more and more requests for knitting gradients into our sock designs. We put together this helpful guide to answer a few questions about knitting a gradient into socks with logos on them.

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Whether you’re looking for a custom business socks for a trade show giveaway or creating custom athletic crew socks for a corporate wellness program, the right socks can make all the difference.

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From ginning to spinning, this guide will take you through the step-by-step process of high-quality cotton yarn production in the US. It will cover the important steps such as cleaning and carding, spinning, and plying and will provide insight into judging the quality of cotton yarn.

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Tatiana Arnold joined the Sock Club team in November 2022 as our Email Marketing Manager, helping to strengthen and deepen the impact that our emails have on our clients.

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We put together some examples of great company culture at companies that have proven themselves with employee retention. The hope is that by following these steps, your top talent will consider working for these companies as they look to replace retiring executives.

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In this ultimate guide to custom socks, we will explore the different types of custom socks, how to design and order them, as well as how to promote your brand and inspire your team.

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Our marketing team has evolved quite a bit over the years, and is scaling to focus more intently on the lead sources that have historically brought us business and are continuing to grow. Abby Gilligan joined the Sock Club team in November of 2022 as our first ever E-Commerce Manager.

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Use this new tool in combination with our custom sock design team, instead of our design team, as an additional design to your order - really however you want.

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Employee Appreciation Day 2023 is March 3, 2023. This means it’s time to start thinking about employee appreciation gifts for your team. Employee appreciation gifts can lead to more productive, engaged, happy, and excited team members.

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Our spinning mill was founded in 1967 and specializes in carded and combed cotton. We pride ourselves on quality and make a point to reduce waste whenever possible.

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If you’re looking to retain top talent, you’ll likely want to make sure that the working culture you’re cultivating is one that embraces top-notch employee retention strategies. But how exactly do you go about doing that?

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Molly Lawrence joined the Sock Club design team in the spring of 2020. The company and the world experienced a lot of changes at that time, so Molly has truly seen it all when it comes to Sock Club.

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Giveaways for trade shows and team conference giveaways are both event swag that is used to increase brand awareness and attract potential customers. However, there are some key differences between the two types of giveaways that can impact their effectiveness.

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If you have a large organization with different departments and staff, it can be difficult to determine which policies and programs work best. However, with the right workplace recognition program in place, you can support your company culture while meeting your financial goals.

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Getting the most up-to-date pricing in just a few clicks is a great benefit of our user account system. This eliminates the need to email one of our Account Managers each time you need a quote, and allows you to get that quote back in seconds. Our Account Managers are pretty quick responders, but nothing beats a calculator!

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Kevin Barrett joined the team in November of 2022 as our Development Manager, and brings a background of document imaging, project/process management, enterprise change management, and the better part of a decade in performance marketing (lead gen).

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In this article, we’ll review the essential tradeshow planning timeline, best practices, and provide you with a free tradeshow planning template to help you plan your trade show. We’ll also provide tips and tricks for making your trade show a success.

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To better understand the effect of Chinese New Year on the manufacturing of promotional items, it is important to look at the various factors that come into play.

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Since Sock of the Week has become such a cult classic activity at Sock Club, I wanted to share a little bit more about its history, why we do it, and how it could impact your team.

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The success of a trade show is largely contingent on the amount of qualified leads that visit your booth. Here is a list of trade show marketing ideas to increase the traffic of qualified leads to your booth during the show.

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Mallory Haines joined the team as our Field Marketing Manager in May of 2022. Her background prior to Sock Club included “lots of events, event management, and sales” in several different industries, including the alcohol and energy drink category.

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A guide to keeping your sample supply fresh with only a few clicks. A lot of our clients use samples of our past work to judge the quality of the socks, see yarn colors in person, or test out different types of socks.

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Our team continues to grow! Learn more about Jenna, and her transition from Sales at Paperclip Promotions to a Junior Account Manager with Sock Club!

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If you are an existing customer, then this video will help walk you through reordering a past design in just a few easy clicks. If you are a new client, we’re excited to work with you! This video will show you just how easy it is to get amazing custom socks at any time through your new account.

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The holidays are right around the corner! What are you going to get your employees for Christmas? Did you know that employee holiday gifts can help increase retention and productivity? In fact, according to a study by Snappy, 59% of employees are more likely to stay with their job if their employers gifted “meaningful” holiday gifts. 

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Our new user accounts are finally here! These new user accounts will allow you to keep track of past and current projects, easily reorder, quickly start new projects, and much more! If you are an existing customer, then this video will help walk you through requesting free sock designs in your new user account.

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We all know that the ugly Christmas sweater from last year’s company holiday party has been sitting in the back of your closet for the last year. A better holiday corporate gift is custom socks because they can be utilized year-round for both employees and clients. 

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The holidays are right around the corner! Have you thought about your employees' or clients' holiday gifts? Custom socks are the perfect solution for holiday gifts because they're one-size-fits-most, easy to ship, practical, and versatile. Here are our top 5 favorite ways we've seen custom socks used for holiday swag!

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For businesses to be successful, you need to hire and retain the right set of people for a long time. To retain them, you can send employees appreciation gifts showing how grateful you are for their efforts towards the organization. 

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A series dedicated to meeting the minds behind Sock Club’s incredible custom socks. We want you to meet one of our incredibly talented designers, Lizzie Stratton!

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One of the best holiday gifts for board members, gifts for executives, or employees gifts is custom logo socks. Branded socks are gender and size-inclusive and ship easily. Here's why they make great gifts for employees and clients!

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Our team continues to grow! Learn more about our new hire, Taylor Pinkin, and her transition from working in product sourcing for a distributor to being a Junior Account Manager on Sock Club's Sales team.

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It’s that time of year again to start thinking about corporate gifts for your company. As an HR professional, you can benefit from getting employees company gifts during the holidays because it shows how much they are appreciated, increases employee engagement, and in the long term can help increase retention. 

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A series dedicated to meeting the minds behind Sock Club’s best-selling custom socks. We want you to meet one of our incredibly intelligent Developers, Drew Hund!

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Businesses made and born in the USA have a story because they represent an American identity. In this article, we will discuss everything you need to know about swag and the reason why companies are sourcing swag from USA manufacturers.

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One of the best ways to promote your company culture is through company “swag” or gifts like branded socks. Strong company culture can help increase team member loyalty, retention, and productivity. Here’s how custom logo socks can help!

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While Sock Club’s legacy began with its subscription service in 2012, we quickly found our footing in the promotional and custom product space in 2014.

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Custom sports socks are utilized visually unify your team, appear more professional, or even sell to fans. In this article, we walk you through the different kinds of custom team socks that Sock Club offers and how to design them.

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When choosing custom-made socks manufacturers there are many benefits to choosing one that offers Made-in USA options. Sock Club custom logo socks are made in North Carolina which helps us create the highest quality custom socks with some of the fastest lead times in the industry, at just 5 days.

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A series dedicated to meeting the minds behind Sock Club’s best selling custom socks. We want you to meet one of our incredible Sales reps, Nick Briscoe!

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A pair of custom branded socks can be one of the best things to give as a gift. Not only are these custom socks in bulk affordable, but they are also unique and can be used for any occasion. 

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Businesses are choosing to use custom logo socks for several reasons. We’ll dive into why custom pairs of socks are a perfect item for businesses and can create a lasting effect on potential clients and customers, as well as the best custom socks.

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It’s not enough to simply host a webinar. If resources and time are going into hosting a webinar, the webinar needs to convert. Below are five tips for virtual event planning that I have put together based on my personal experience that have helped Sock Club host successful webinars.

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A series dedicated to meeting the minds behind Sock Club’s best-selling custom socks. We want you to meet one of our incredible Marketing team members, Alex Methvin!

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To maintain productivity and employee satisfaction, employers need to focus on employee appreciation and growing their company culture. There are several ways to enhance your company culture using merchandise branding, specifically using branded socks.

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Looking to get into the custom sock game? No matter what custom sock you’re looking for, it’s important to pick a sock manufacturer that is able to meet your needs. We’ll cover how to best pick a sock manufacturer that is right for you.

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A series dedicated to meeting the minds behind Sock Club’s best-selling custom socks. We want you to meet one of our incredible Sales reps, Blakeley Gaudina!

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It’s almost football season! This means it’s time to start ordering your team’s uniforms and even fan swag for your merch store. Curious about how to design your own football socks? Here are three different options that Sock Club offers for sock designs. 

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My name is Emma and I am a Marketing Coordinator here at Sock Club. I recently got back from my first trade show at ASI Chicago 2022. It feels so good to be back at in-person events! Sock Club is grateful to have attended ASI Chicago in previous years, but I wanted to give you the inside scoop from a first time attendee. 

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Whether you are in a professional league or you are playing in a community match, baseball is fun at all levels and a cohesive team uniform can affect your team’s spirit, performance, and excitement. However, trying to find a team uniform that looks good on everyone and is the right size can be difficult. This is why you need a one-size-fits-most option that is designed to look good on everyone. This is where custom baseball socks come in. 

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Custom soccer socks can help build team spirit, ignite excitement, and increase team performance. The 3 things you should look out for when evaluating the perfect custom team sock include material, design, and turnaround times.

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A series dedicated to meeting the minds behind Sock Club’s best-selling custom socks. We want you to meet one of our spectacular Operations team members, Sarah Schultz!

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Dress socks have been worn for centuries, used as a fashion accessory to complement a person's outfit. Now, you can have completely custom dress socks, utilized as a fun promotional product! Custom logo socks are taking over the world by storm, especially with the introduction of customized sock companies like Sock Club.

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Choosing the right promotional products or promotion gifts for your large business or start-up is essential to help reach and make a lasting impact on your target audience, that's why so many people turn to Sock Club custom logo socks!

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Trade shows are a great way to get your brand in front of a large number of potential customers. But if you're not planning properly, your trade show exhibiting can turn into a huge waste of time and money. There are many ways to make sure that doesn't happen—and that means you'll want to follow these tips and trade show booth ideas for planning an engaging booth for your next trade show event:

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A series dedicated to meeting the minds behind Sock Club’s custom socks. We want you to meet one of our incredible Operations team members, Lee Van Pelt!

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Sock Club attends over 20 trade shows per year so we know a thing or two about event marketing. In fact, most of our business comes from forming partnerships with our clients face to face at promotional product events. We are continuously adding events to our roster, improving our return, and even hired an events manager in 2022. The key to our success has not only been trial and error, but we’ve also learned how to master event marketing. 

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If you are looking to make custom logo socks, you’ll be pleasantly surprised to find out that there are a lot of easy ways to find out how to design socks! The process starts with the custom sock design- this is where you will be able to customize socks with logo, colors, art and styles of your choice.

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There are 3 important things to consider when evaluating trade show giveaway ideas. Portability, practicality, and branding. This list covers our top 5 favorite event giveaways!

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When custom branded socks and promotional socks hit the market they quickly became a trendy promotional product that stood out! As brands, companies, and businesses are always looking for the latest and greatest ideas for company swag, conference giveaways, employee gifts, etc - custom logo socks climbed the list fast!

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Learn more about Sock Club's giveback program to help local Austin organizations in need. Featuring one of our incredible philanthropy partners, TOOF.

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From corporate custom socks with logos to event promotional socks, to branded socks as merchandise, we’ve created and seen some of the coolest and craziest custom sock designs as sock manufacturers!

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Many brands and companies know custom socks are a unique way to excite people, whether as promotional socks or company swag so we put together everything you need to design the perfect custom logo socks and place a bulk order!

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A series dedicated to meeting the minds behind Sock Club’s incredible custom socks. We want you to meet one of our incredibly talented designers, Hanna King!

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Custom logo socks are a unique and stylish way to build your brand. Custom socks will make your logo stand out, and can be customized to showcase the unique look and feel of your brand!

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Curious about the ins and outs of sock manufacturing? Did you know that depending on if they’re ankle socks, crew socks, or knee-high socks, on average, they take 200 yards of yarn! Click here to learn more!

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Are you trying to figure out how to put a logo on socks? Here are three easy ways we recommend as a professional custom sock company!

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A series dedicated to meeting the minds behind Sock Club’s incredible custom socks. We want you to meet one of our ambitious Operations team members, Michael Hintz!

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Ever wondered how custom socks are made? This is how we make our socks at our mills in North Carolina and where the future of sock manufacturing is headed.

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A series dedicated to meeting the minds behind Sock Club’s incredible custom socks. Starting off, we want y’all to meet one of our talented and creative sock designers, Maureen Jennings!

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Promotional tools are utilized to help businesses grow. They can help with increasing brand awareness, sales, and customer loyalty. Are you choosing the right promotional products for your goals? Click here to learn more.

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The length of your socks can affect your appearance/overall look in a variety of ways. In this article, we will explore the various use cases for different sock lengths.

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Here is an easy guide to what swag is, how to incorporate it into your marketing strategy, and giveaway recommendations to help your brand stand out!

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Our team continues to grow! Learn more about our new hire, Austin Van Vark, and his transition from a previous Product Manager role to being a Product Manager on Sock Club's Development team.

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Our team continues to grow! Learn more about our new hire, Mallory Haines, and her transition from Event Marketing and Account Manager positions to Field Marketing Specialist on Sock Club's Marketing team.

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Can branded swag maximize the ROI in your marketing budget? My solutions to this problem? Lasers, non-dairy creamer, and Legos.

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Our team continues to grow! Learn more about our new hire, David Harper, and his transition from Administrative Support for Universities to Office Manager on Sock Club's Customer Service team.

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Our team continues to grow! Learn more about our new hire, Sarah Valenzuela, and her transition from professional photography and photo editing to designing hundreds of new socks on Sock Club's marvelous Design team.

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Our team continues to grow! Learn more about our new hire, Casey Cantrell, and his transition from the music industry as a Recording Engineer to the promotional products industry as a Software Engineer on Sock Club's spectacular Development team.

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Linear helps streamline software projects, sprints, tasks, and bug tracking. Here’s how to get started.

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Our team continues to grow! Learn more about our new hire, Michelle Twite, and her transition from designing leather accessories to designing hundreds of new socks on Sock Club's incredible Design team.

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Simplifying the process for individual fulfillment in the promotional product industry.

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Our team is growing! Learn more about our newest hire, Caleb Smith, and his transition from restaurant manager to Sock Club's Customer Success team.

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Custom socks are unique and fun gifts for so many occasions. Here are five unexpected ways to spread custom sock love. 

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Finding the right volunteer gifts can be rough. Here's why you should give custom socks out to your next round of fearless volunteers. 

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Hi, everybody. Welcome to the Christmas in July webinar from Sock Club. Thank you so much for voting in the poll. I think we can all use a little bit of Holly Jolly right now.

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More than 16 million American workers have made the transition to working remotely since the COVID-19 outbreak became widespread in March 2020.

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2020 was on track to being the best year yet for most businesses. Buyer confidence was high, and the proven methods of sales and marketing were working. However, the COVID-19 pandemic brought that to a screeching halt. Buyer confidence plummeted, and most companies are in survival mode.

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Our Sock Club donations are geared toward helping amazing organizations get socks to those most in need. See how you can help donate today!

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Looking to promote your online merch store and connect with customers? By implementing these strategies, you can boost visibility, engagement, and conversions for your custom merch.

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Branded merchandise acts as a business card, attracting potential customers and delivering your brand's message. With a great return on investment, even on a small budget, promotional products are an affordable way to achieve big marketing goals.

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Learn why investing in premium materials and manufacturing methods can boost brand perception, customer loyalty, and sales. Find out how choosing the right materials and manufacturing techniques improves comfort, durability, and eco-friendliness.

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Investing in high-quality, custom merchandise is essential for artists as it generates income, promotes their brand, and engages fans. By implementing effective merchandising strategies and offering diverse and unique fashion merchandise, artists can maximize sales, strengthen their brand identity, and stand out in the industry.

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Increase your event merchandise sales and improve event success by developing a strategic plan that involves knowing your audience, maintaining a consistent theme and design, utilizing digital marketing, ensuring a user-friendly online shopping experience, analyzing data, and actively engaging with customers for feedback.

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To make sports merchandise look professional, you need good materials, a recognizable look, careful planning, and always getting better. By doing these things and looking at what successful teams have done, your team can make its brand look better and earn more money from selling merch.

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Sustainable merchandise is important in today's retail and entertainment industry. By using eco-friendly materials, making products fairly, and producing them locally, businesses and artists can demonstrate their environmental concern and attract like-minded customers.

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By using the right online merch store platform, you can create awesome products that your audience will love, and it will help people recognize your brand even more. Take a look at the platforms mentioned in this article and find the one that works best for you and your merchandise.

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The history of festival merchandise shows how music brings people together and lasts through time. As the industry changes, merch becomes more vital for artists to connect with fans and establish their brands. Festival merchandise started with basic band T-shirts and has grown into a huge industry worth billions of dollars.

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Branded merchandise is a powerful tool that businesses and organizations use to connect with their audiences. This blog explores the world of branded merchandise and reveals some interesting facts about why brands, corporations, festivals, and bands are using it for marketing.

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Have you ever wondered how high-quality branded socks make their way from custom sock manufacturers to your feet? In this blog, we'll delve into the intriguing process of washing, drying, and finishing bulk custom socks after they're made on the circular knitting machine.

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Choosing the best yarn colors to make your custom logo socks pop can be a daunting task. Do I want to design custom socks with a monochromatic theme or complementary yarn colors? Or even go a little zany and choose a wide range of yarn colors for the custom socks I’m designing? The options are endless!

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