What is corporate gifting, and why is it important?

Chloe Ayres
March 19, 2024

In today's business landscape, the art and act of giving corporate gifts has gained significant traction. A corporate gift, or business gift, is a special present that a business gives to its employees, clients, or potential customers to show appreciation. These custom corporate gifts can take numerous forms, from custom-made merchandise and premium items to gift cards, experience vouchers, and more. Corporate gifts can leave a strong impact, create an emotional bond, and develop a meaningful connection between the giver and the receiver.

Understanding Corporate Gifting

The Definition

Although the term "corporate gifts" might seem straightforward, it involves more than simply giving someone a present. Corporate gifting involves the practice of presenting something of value to individuals within the business ecosystem. This includes corporate gifts for employees, customer appreciation gifts, prospective client gifts, and even executive gifts for business partners. The gifts, whether physical or digital, serve as tokens of gratitude, appreciation, or incentive.

The Goal

The ultimate goal of corporate gifting is to forge an enduring connection with the recipient. It's about creating an unforgettable moment that leaves a lasting impression. The purpose is to make the recipient feel valued and appreciated, and, in turn, strengthen their relationship with the business.

The way we give gifts can have a big impact on how they make people feel. You might have felt this yourself when you received a surprise gift in person or in the mail. It turns out that when we physically touch a gift, we tend to value it more because we feel like it's ours. 

This was discovered in a study that looked at how giving gifts affects business results. It also affects how we feel about the person who gave us the gift and how much we trust them. This effect can be seen in many situations where companies give gifts for marketing or other business purposes.

The Importance of Corporate Gifting

Building Relationships

The first step in building business relationships is making sure people know about your company. This is called brand awareness, and it's important for spreading the word about what you do. Sharing information online and making it easy to find helps your audience understand your business, and they might become interested in learning more. Many businesses nowadays use gifts to help people get to know them and build trust.

Giving branded corporate gifts is a great way to form new connections and make them stronger. In sales, for example, you might give a gift to get a first meeting with a potential client or to follow up after a meeting. By giving a corporate thank you gift, you stand out from others and show that you value the relationship.

Gifts are a way to remind people of their importance and to show gratitude. First impressions are important, so it's crucial to start off on the right foot in a working relationship.

Enhancing Company Culture and Motivating Employees

Businesses need to consider not only clients and prospects but also their own employees. A study found that 57% of people feel more valued when they receive mail, especially when it's a thoughtful gift. This applies to both customers and staff members. 

When employees receive high-quality and personalized gifts, they feel valued by their employer and develop a stronger sense of belonging and connection to the team. These positive feelings affect how employees approach their work and the quality of service they provide to customers and prospects.

Gifts can be given for personal events like the birth of a new family member, personal achievements, completing a certificate or degree program, or moving to a new home. They can also be given for company events like recognizing years of service, milestone achievements, reaching specific service levels, or completing training programs to enhance skills. Special recognition gifts can be given to employees who saved the day or went above and beyond to support a business goal or help a colleague.

An extremely popular and effective time to give recognition gifts to employees is around the holidays. By giving corporate holiday gifts to your employees, you can close out the year with an uptick in company culture and start the year fresh with a team of energized employees.

Client Retention and Loyalty

Corporate gifting can also help maintain and strengthen relationships. The message you send with your gift may be different from the beginning, but the goal is the same: showing appreciation for doing business together. Whether it's with employees, clients, or customers, giving gifts can help bring people closer and show how much you appreciate them.

Each gift may have a different purpose depending on the person receiving it, but the goal is to create a memorable experience. Paying attention to small details and personalizing the gifts can make the recipient feel valued and acknowledged for their efforts.

And, since according to a retail study, consumers with an emotional connection to a brand have a 306% higher lifetime value, this can help your bottom line.

Corporate custom socks from Bluetent with a clever marketing message

The Impact of Corporate Gifting

Strengthening Existing Relationships

One of the most significant benefits of corporate gifting is its ability to fortify existing relationships. Whether it's for an employee, a client, or a business partner, a carefully chosen gift can make the person feel valued and respected. This emotional connection can lead to a stronger bond, fostering a sense of loyalty towards the business.

Nurturing New Relationships

Corporate gifts can also serve as a catalyst in developing new business relationships. Giving a gift at the right time can encourage people to do what you want, like buying something or joining a service. Corporate gifting can, therefore, play a pivotal role in converting prospects into clients.

Building Brand Awareness and Loyalty

In the competitive business landscape, corporate gifting can be a strategic tool to enhance brand awareness and foster brand loyalty. A thoughtful, personalized gift can make a business stand out, leaving a lasting impression in the minds of the recipients. Over time, this can translate into increased brand loyalty and long-term client relationships.

Boosting Productivity and Retention

Corporate gifts can have a profound impact on employee morale and productivity. When employees feel valued and praised for their hard work, it can make them happier with their job, perform better, and stay with the company longer. This can have a positive impact on the overall success and profitability of a business.

Enhancing Happiness

Last but not least, corporate gifts can bring joy and happiness. Whether it's an employee, a client, or a prospect, everyone loves receiving gifts. A thoughtful corporate gift can bring a smile to the recipient's face, creating a positive emotional connection with the business.

Types of Corporate Gifts

Corporate gifts can take numerous forms, each serving a unique purpose. Here are some popular corporate gift ideas:

Custom Gifts

As the name suggests, custom gifts are personalized items tailored to the recipient's preferences or needs. This could be a thoughtfully curated piece of merchandise, a monogrammed item, or a custom-made piece of jewelry. Custom gifts showcase thoughtfulness and attention to detail, making them an excellent choice for corporate gifting.

Branded Gifts

Branded gifts are items that feature the company's logo or name. These can include anything from apparel and accessories, like custom socks, to office supplies and tech gadgets. Branded gifts not only serve as a token of appreciation but also as a marketing tool, enhancing brand visibility and recognition.

Gift Cards

Gift cards are a versatile and popular choice for corporate gifts. They offer the recipient the freedom to choose something they truly want or need. Whether it's a gift card for a popular retailer, a local restaurant, or an online platform, gift cards are a safe and appreciated choice.

Luxury Gifts

For high-value clients or top-performing employees, luxury gifts can be an excellent option. These can include high-end watches, designer accessories, or premium gourmet hampers. Luxury gifts convey a high level of appreciation and can leave a lasting impression on the recipient.

Experience Gifts

Experience gifts are gaining popularity in the corporate gifting world. These can include anything from a spa day or a cooking class to a skydiving experience or a wine tasting tour. Experience gifts offer the recipient a memorable experience, making them a unique and exciting corporate gift option.


In conclusion, corporate gifting is a powerful tool in the business world. It offers a unique opportunity to build and strengthen relationships, motivate employees, foster brand loyalty, and enhance overall business success. Whether it's a special personalized gift, something with the company logo, a gift card, a fancy present, or a memorable experience, choosing the right corporate gift can make a strong impact on the person receiving it and help build a strong and lasting relationship with the business.

Chloe Ayres
March 19, 2024