Affirm is revolutionizing the way people shop by offering flexible payment options for online and in-store purchases. Founded in 2012, this financial technology company has quickly become a leader in the buy now, pay later industry. Affirm's user-friendly platform allows customers to split the cost of their purchases into fixed monthly payments, making it easier for them to afford the things they need and want. With transparent pricing, no hidden fees, and a commitment to responsible lending, Affirm has partnered with thousands of merchants across various industries. This case study explores how Affirm's innovative approach to consumer finance has transformed the shopping experience for millions of customers while helping businesses increase sales and customer loyalty.
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