BizSchemeSOS Socks

The National Association of Secretaries of State (NASS) launched #BizSchemeSOS as an initiative to protect business owners from deceptive business solicitation schemes. When they needed a creative way to raise awareness about their campaign, they turned to custom socks as a memorable promotional item. The socks featured a design that helped spread their message about the importance of verifying business documentation through official state channels, making them a unique conversation starter at conferences and events. These custom socks served as both a practical giveaway and a reminder of the valuable resources Secretaries of State provide to business owners across the country.