Carolina East Health System is a leading healthcare provider serving eastern North Carolina. When they sought to enhance their brand visibility and boost employee morale, custom socks emerged as an innovative solution. These high-quality, comfortable socks feature the Carolina East logo and their signature blue color, embodying the organization's commitment to excellence in patient care. The socks quickly became a hit among staff, fostering a sense of unity and pride. Patients and visitors also expressed interest, leading Carolina East to offer them in their gift shop. This unique merchandising approach not only strengthened internal culture but also extended the health system's brand reach into the community, reinforcing their position as a caring, forward-thinking healthcare leader in the region.
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