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Christie's Socks
Christie's, founded in 1766, is the world's leading art and luxury auction house. When they needed a distinctive corporate gift that matched their prestigious brand, they turned to custom socks as an elegant yet practical solution. The custom socks were designed to reflect Christie's refined aesthetic and centuries-old heritage in the art world, making them a perfect conversation piece for their discerning clientele and staff. Custom socks proved to be an innovative way to extend their brand beyond the auction house while maintaining the sophistication expected of a global luxury business.