Jeppson's Malört, Chicago's iconic wormwood-based liqueur known for its distinctive and polarizing taste, has been challenging taste buds since the 1930s. When looking for a unique way to celebrate their cult following and embrace their reputation for being delightfully difficult to drink, they partnered with Custom Sock Club to create wearable merchandise that captures their brand's bold spirit. The custom socks serve as a badge of honor for brave drinkers and Chicago culture enthusiasts who've dared to try the infamous spirit that's become a beloved city tradition.