SXSW Collab Socks

South by Southwest (SXSW), the globally recognized conference and festival celebrating the convergence of tech, film, music, and culture, partnered with Custom Sock Club to create memorable promotional merchandise. Looking for innovative ways to extend their brand beyond the annual Austin event, SXSW chose custom socks as a unique touchpoint that attendees could wear and enjoy throughout the year. These custom socks serve as a wearable reminder of the creative spirit and innovative atmosphere that SXSW cultivates, while offering a practical and distinctive promotional item that stands out from traditional conference merchandise.