As a vital transportation hub serving Northeast Tennessee, Southwest Virginia, Western North Carolina, and Eastern Kentucky, Tri-Cities Airport (TRI) connects thousands of travelers daily. Looking to boost brand awareness and create memorable touchpoints with passengers, TRI partnered with Custom Sock Club to develop unique promotional items that would resonate with both frequent flyers and airport staff. The custom socks serve as a distinctive way to represent the airport's commitment to passenger comfort while creating lasting impressions that travel well beyond the terminal.
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