Dell Technologies is an Austin-based technology company with offices all over the world. Being an international company means that events are held in sometimes unpredictable locations, in sometimes unpredictable conditions. Dell Technologies' marketing partner, BDA, reached out to Sock Club to create custom sock designs for a variety of events and themes, such as Fourth of July, St. Patrick's Day, and Halloween. When it came time for one of their Christmas events in San Diego, BDA knew that Sock Club could meet the tight timeline requested to get a high quality swag item to put in VIP Bags. Sock Club was able to rush these holiday branded socks through and deliver in time for the gift bags to be assembled.