Demandbase, a leader in account-based marketing (ABM), sought to elevate their brand presence and engage key decision-makers at target accounts. They partnered with our team to create a unique, personalized outreach campaign that would cut through the noise of traditional marketing channels. Our solution? Custom-designed, high-quality socks featuring Demandbase's logo and key messaging. These eye-catching socks were sent as part of a tailored direct mail package to C-suite executives at top-tier accounts. The campaign resulted in a significant increase in meeting bookings and pipeline generation, proving that sometimes, the path to successful B2B marketing runs right through the sock drawer.
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