Houghton University, a Christ-centered liberal arts institution with a rich academic tradition, partnered with Custom Sock Club to create custom socks that embody their collegiate spirit. These custom socks serve as a tangible connection between students, alumni, and faculty, fostering a sense of community and pride in the university's heritage. The socks have become popular spirit wear items at campus events, athletic competitions, and alumni gatherings, helping to strengthen the bonds within the Houghton community.