Kong is a leading API platform that powers the world's connections between services, systems, and data. When Kong's marketing team sought to create memorable swag for their developer community and conference attendees, custom socks emerged as the perfect solution. The vibrant, playful design featuring Kong's iconic gorilla mascot resonated with their tech-savvy audience, while the comfort and practicality of socks made them an instant hit. The socks quickly became a coveted item at events, fostering brand loyalty and sparking conversations among developers. As a result, Kong saw increased engagement with their platform and a boost in community spirit, proving that sometimes the most powerful connections start from the ground up.