Meta, formerly known as Facebook, is a global technology leader in social networking and virtual reality. When the company rebranded in 2021, they sought innovative ways to introduce their new identity to employees and partners worldwide. Custom socks emerged as the perfect blend of practicality and creativity. The socks feature Meta's sleek new logo and color scheme, embodying the company's forward-thinking approach. These wearable pieces of brand identity quickly became coveted items among staff, fostering a sense of unity and excitement about Meta's new chapter. The socks' popularity led to multiple reorders and inspired the creation of additional Meta-branded apparel, demonstrating how a simple accessory can play a significant role in building company culture and brand awareness during a major transition.
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