Old 97's Socks

Old 97's, the legendary alternative country-rock band from Dallas, Texas, has been delivering their signature blend of rock and twang since 1992. With thirteen studio albums and a devoted following spanning three decades, they sought a unique way to connect with fans through merchandise. The band partnered with Custom Sock Club to create distinctive custom socks that celebrate their musical legacy and Texas roots. These custom socks serve as wearable memorabilia for concertgoers and longtime fans, offering a unique alternative to traditional band merchandise.