One Medical is revolutionizing primary care with a tech-enabled, member-centered approach. When they sought to enhance their brand visibility and member experience, custom socks emerged as an unexpected yet perfect solution. These stylish, comfortable socks feature One Medical's distinctive logo and color scheme, serving as a daily reminder of the company's commitment to accessible, high-quality healthcare. The socks were initially distributed as a welcome gift to new members, fostering an immediate sense of community and brand loyalty. The overwhelming positive response led One Medical to expand their custom sock program, creating seasonal designs and special editions for health awareness campaigns. By blending practicality with brand promotion, One Medical found an innovative way to step into their members' daily lives, quite literally from the ground up.
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