Sourcegraph is a universal code search and intelligence platform that helps developers and organizations navigate, understand, and improve their codebase. When the engineering team at Sourcegraph wanted to boost team morale and showcase their brand, custom socks emerged as the perfect solution. These unique socks, featuring Sourcegraph's distinctive logo and color scheme, quickly became a hit among employees and at tech conferences. The socks not only served as a conversation starter but also reinforced the company's innovative spirit. As Sourcegraph continues to revolutionize code search and analysis, these custom socks have become a symbol of the team's unity and their commitment to making code intelligence universal.