According to the Tito's Vodka website, "Tito’s Handmade Vodka is America’s Original Craft Vodka. In 1995, Bert “Tito” Beveridge obtained the first legal permit to distill in Texas and created Tito’s Handmade Vodka. We batch distill our corn-based vodka using old-fashioned pot stills and the vodka is naturally Gluten-Free. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas on the very same land where the whole venture started."However, vodka is not the only revenue-generating venture for Tito's. Because of the loyalty that the consistently delicious spirit has inspired, their merchandise store on their website is a great way for fans of the brand to purchase Tito's-themed gear, like custom socks, and show their support without drinking cocktails.Every year, they do an entire collection of holiday-themed merchandise, and they turned to Sock Club for help creating a design that would celebrate the brand as well as the festive time of year (shop it here!). We feel that our designers truly knocked it out of the park!