Corporate gifts have stood the test of time and still remain a popular way of building meaningful relationships and rewarding customers in the digital age.
Brands of all sizes use them as a powerful tool to not only promote their businesses but also to thank, empower, and strengthen customers and stakeholders alike. But why are corporate gifts still relevant in the digital age?
In addition to the effectiveness of corporate gifts in promoting a business’s brand, their significance has grown in the digital age, where competition for customers in the market is fierce. Offering a corporate gift to customers and stakeholders, allows companies to make an impression, strengthening and reinforcing relationships with their customers and stakeholders. Corporate gifts help to build loyalty and trust and create an emotional connection.
The importance of corporate gift giving
In a digital age where much customer service and marketing can be done through digital means, corporate gifting still has an indispensable role. It is an invaluable tool for creating an intangible bond between brands and customers that cannot be replaced by technology.
Encouraging customer loyalty
When used as a way to reward customers and stakeholders, the rate of referrals increases, leading to an increase in customer acquisition. Corporate gifts are also an economically viable way of connecting with customers, since the cost of giving a gift always costs less than the potential for future business from the customer. You don’t have to break the bank to invest in a memorable gift for recipients! One of the most popular gifts for corporate clients are custom socks; they’re practical and serve as a fashionable reminder of your company.
Moreover, corporate gifting helps create an emotional connection with the receiver, regardless of age. It helps to differentiate companies in the market, as well as support lasting relationships. It also conveys a personal touch from the company to its customers and stakeholders. Providing a meaningful gift that customers can use in their daily lives allows companies to connect with the customers on a more personal level and show that they value the relationship.
Elevating appreciation initiatives
In addition, corporate gifts give brands the unique opportunity to show appreciation to their stakeholders and customers by providing them something that they can appreciate and use. A customer will be more likely to remember the brand after they receive a unique corporate gift with their logo or some other personalization. Plus, more than half (52%) of gift recipients do business with a company after receiving a small token or gift, according to Giftsenda. Besides, customers are more likely to share experiences with their friends and family when they receive a corporate gift that inspires them.
From all these points, it is clear that corporate gift-giving is still very relevant in the digital age. With the benefit of technology, companies can make their corporate gifts even more memorable and impactful. Therefore, corporations should consider gifting as an important way of connecting with their customers and stakeholders in the digital age.