The museum of the Seminole Tribe of Florida is tasked with telling the rich and vibrant story of the Seminole people in Florida. Their target audience is the local community as well as those interested in the art and culture of the Seminoles. As a museum retail operation, it is their mission to continue to tell the story of our institution. They do that by providing merchandise that the visitor/customer can purchase, as a reminder of their visit.
Rebecca Petrie at the Ah-Tah-Thi-Ki Museum said, “As a non-tribal member, it is a fine line between celebrating Seminole culture and heritage and appropriation. We do that by offering items, when not handcrafted by Tribal members, that are inspired by their art.”
They first heard about Sock Club through NY Now. These particular socks were ordered by another Tribal department for their holiday gift giving and said they were very pleased with the results. One of the things that stood out to Rebecca and her team was that the designs on the socks were woven rather than printed which created a higher quality end product.
Rebecca compared the Sock Club buying process to their own and said, “Our buying process is rather unique in the not-for-profit retail world, the Sock Club staff made our somewhat cumbersome buying process easier. This was an easy process even given that it was a last-minute holiday request. Rebecca Palomares, Senior Sales Manager was a joy to work with on this project!”