Aunt Flow Spreads Period Positivity to "Flow Bros" Using Custom Logo Socks

Founded in 2016 by then-18-year-old Claire Coder, Aunt Flow is a company that provides period products in businesses, schools, and other public restrooms. The inspiration for the company came to Coder when after getting her period in public, without any menstrual products on hand, she thought “If toilet paper is offered for free, why aren’t tampons and pads?” Aunt Flow offers a variety of 100% organic, high-quality period products as well as a free-vend menstrual product dispenser system that is now stocked in thousands of bathrooms in locations like K-12 schools, Princeton University, Apple, and more.

A representative for Aunt Flow spoke on the unique challenges they face in their industry. “Since Aunt Flow is a company that focuses on providing menstruators with tampons and pads, we often find some prospective customers are... uncomfortable with the subject matter. Not out of objection or ignorance, but simply because this is an issue many of them have not had to confront firsthand. As much as we want to make sales and earn their business, we also want to educate them on menstrual equity and how we can all help make the world better for people with periods.”

They also stated that another common pain point they experience when it comes to promoting Aunt Flow is getting people to realize that period poverty is not a “women’s” issue, but a health issue. “Once we realize that a lack of access to period products negatively affects not only someone's health but also the rest of their lives, we can truly make progress.”

Aunt Flow began researching cool swag they could utilize to promote their brand. After extensive research, they found Sock Club and our collection of great reviews. The reason they chose Sock Club was the price point and quality. “We wanted something that people would actually want to wear because of their comfort and high-quality design. You guys nailed it!”

Here’s what Aunt Flow had to say about how their custom-branded socks impacted their business:

“We recently attended the Stadium Managers Association Seminar in Florida and we gave out the socks to the "Flow Bros" we met and they were a HUGE hit! We love spreading period positivity, especially through people who might not have heard of us before. We've been getting tons of requests from more prospective Flow Bros who have seen us post the socks on social media, so we know we're onto something here. As we partner with more stadiums, we can't wait to see the requests for socks go up.”

If you or your team is looking for branded trade show giveaway swag that will stand out, then send us your logo and have our team of expert sock designers create free virtual mockups for you in as soon as 1-2 business days!