The Bright Defense monthly engagement model offers a comprehensive cybersecurity program that meets various compliance frameworks, such as SOC 2, HIPAA, and CMMC. Their compliance automation platform helps decrease costs and improve efficiency in the compliance process. They cater to small and medium businesses, SaaS companies, and managed service providers, making them the ideal partner for all compliance needs.
To promote their cyber savvy model and engage their trade show audience, Bright Defense was looking for a fun custom promotional item that stood out and aligned with their brand. And rightfully so, as more than half of attendees are more attracted to booths that offer trade show promotional items, as per Trade Show Labs.
When they discovered Sock Club, a high-quality sock supplier, while browsing online, they knew custom made socks were the way to go. Bright Defense ordered logo socks from Sock Club as a unique trade show giveaway that perfectly complemented their SOC 2 compliance services.
Choosing custom socks for trade show swag
The free designs offered by Sock Club made the ordering process simple and easy. John Minnix, Co-Founder of Bright Defense, says their Sock Club designer created many great options for their needs.
Bright Defense integrated the custom branded socks into their marketing initiatives, specifically to promote SOC 2 compliance. They launched the "Socks for SOC 2" campaign at a recent trade show, and it was a huge hit, drawing people into their booth. They plan on giving out branded socks to their clients and continuing the campaign.
The custom logo socks gained huge popularity at the trade show, and the team ended up giving them to people who showed immense interest in their services. For others considering using Sock Club for trade show giveaways, Bright Defense highly recommends the process for “easy to order awesome-looking socks,” says Minnix.
The best trade show swag: custom socks that make a lasting impression
Bright Defense also has plans to order more custom logo socks in the current design and new designs in the future. Overall, Bright Defense successfully promoted their cybersecurity compliance services and engaged their audience with high quality custom socks from Sock Club. The combo of high-quality socks and a unique marketing campaign proved to be a winning strategy for Bright Defense.