Custom socks can work as innovative promotional marketing for anyone!
Cellino Law has been in business since 1958 and has helped collect over $2 billion for personal injury victims across NY State. When people are out of work or unable to lead a normal lifestyle due to an injury, they are there to help them take on the insurance companies and get their feet back on the ground financially.
In an industry that can be intimidating and confusing, they fight hard in the courtroom while still remaining approachable, friendly, and informative.
Not only does Cellino Law face the challenge of standing out in a saturated New York personal Injury market, but due to COVID-19, the court systems shut down, effectively removing the threat of trial. This made it difficult for Cellino Law to resolve cases for their clients.
However, Cellino Law truly believes that they offer the best service in the industry, which is why word-of-mouth marketing is so powerful for them.
Ross Cellino was given free socks from a vendor, which then sparked the idea of using custom socks as an innovative promotional tool. They noticed that everyone has received branded pens, koozies, or notepads from companies, but they would always get lost or forgotten. This led them to find Sock Club!
Cellino Law said that Sock Club’s product offerings, easy process, and free design virtuals were all things that made the partnership a perfect fit. Custom socks have been a fun way for them to improve their client relations and increase brand awareness.
“Each Cellino Law client receives a pair of custom branded socks along with some additional "swag". Believe it or not, people really appreciate a good pair of socks! This is a great, out-of-the-box way to remind your customer that you're around every time they wear the socks with your name on them.”
“We will definitely be ordering more as soon as we run out! We appreciate the outstanding customer service your company provided.”