Equipment Development Company Inc. (EDCO) has been a shining example of American-made manufacturing for an impressive 65 years. Known for their top-notch equipment, unparalleled training, and unwavering support, they continue to lead in their industry.
To commemorate this milestone in 2024, EDCO decided to add a unique touch to their celebrations by ordering custom socks from Sock Club for an upcoming event giveaway. Their team highlighted the importance of training and support for their customers; the constant search for creative ways to deliver free training offerings to their customers led them to think outside the box, or in this case, outside the equipment.
With an ASI Central statistic revealing that 85% of people who receive a promotional item remember the company that gifted it, EDCO's use of custom swag ensures that their brand remains etched in the memories of their target audience.
Their team’s quest for inventive promotional items to engage their audience brought them to the world of custom socks. They discovered that the socks, adorned with a QR code on a custom tag, became an effective tool to connect customers with their free online training resources.
The quality and variety of options offered by Sock Club were decisive factors for EDCO. Additionally, the freedom to design their own custom tags played a crucial role in making the product a perfect fit for their needs.
Since investing in stellar swag, EDCO's event attendees specifically ask for socks; they look forward to them and they are such a hit that their team ran out of the socks on day 2 of their event this year!
To gauge the impact of their custom socks, their team implemented a custom QR code that allows them to track the number of scans and website visits. This data provides valuable insights into the effectiveness of their swag strategy.
For those considering using custom socks in a similar way, EDCO encourages taking the chance to stand out. Doing something unique sets you apart, and people will remember and talk about your swag for years to come.
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