Talent.com Returns 100%+ on Each Event Swag Investment with Sock Club
Born as neuvoo (2011), and rebranded as Talent.com (2020), Talent.com has grown to be a leading job search and recruitment platform, available in 78+ countries.
Their mission to connect the world to work sees Talent.com working at both ends of the recruitment spectrum.
On one end, they help recruiters create personalized digital recruitment campaigns. Using advanced marketing recruitment tools to increase efficiency, they identify unique traffic sources to find the qualified candidates recruiters are searching for.
On the other end, they support job seekers and save them time by centralizing all jobs available on the web, offering tools like the Tax Calculator, Salary Search and sending them job alerts, so job seekers don’t miss any job opportunity.
Talent.com’s clients’ needs are constantly changing and their technology needs to adapt quickly to offer a good job search experience. With all the ongoing changes, they need to innovate and always find the best ways to connect the right candidates with their employer clients.
Going through a rebranding from neuvoo (2011) to Talent.com (2020) in the midst of a global pandemic has challenged the creation of Talent.com’s brand awareness.
In addition, the company is engaging with two distinct audiences: job seekers and employers. Both have completely different interests and they interact with Talent.com in different ways.
When it comes to promotion, Talent.com always has to carefully select where they want to have an impact and how.
Sock Club stood out to Viola Frick, Marketing Coordinator at Talent.com, with our ability to ship to various countries, which catered to her department’s needs as a globally active company. After seeing the quality of our free samples in-person, Frick was convinced that Sock Club was the best fit.
At first, Talent.com’s branded socks were given out as part of their new joiner package, but once they started distributing them at events, their custom socks have become the most popular swag item at their booth.
Frick’s team counts swag as part of their event expenses, which they aim to fully reimburse through deals made at the event. So far, 100% or more of each event investment has been returned. The Talent.com team noticed that their Sock Club socks were part of the reason why they generated a high volume of traffic at their booth. The feedback is great, and existing clients often ask about new sock designs to hand out.
When asked about her experience working with Sock Club, Viola Frick said, “I can highly recommend choosing Sock Club if you intend to stand out with quality swag and benefit from great personalized designs. The buying process is very smooth, thanks to the responsiveness and efficiency of our Account Manager. Sock Club has proven to be reliable with quick turnaround times. We are likely to request new designs in the future to increase our portfolio. Thank you for being a reliable partner.”