Sock Club's Guide to Appreciation Gifts

Google-branded logo socks in a box for new hire gift

How to Enhance Company Culture with Merchandise Branding

In order to understand how you can enhance your company culture with custom swag, you must first understand what company culture is. According to Harvard, organizational culture is defined by four main characteristics: shared, pervasive, enduring, and implicit. Company culture is the norms and environment that define your team. 

You can use branded merch to enhance your company culture by creating employee gift boxes for new hire gifts and celebrating milestones through gifts for executives, or gifts for board members. By creating corporate gift boxes you’ll help employees feel appreciated and valued. In turn, this results in a happier, more productive, and more loyal team.

Read this post to learn more about why you should invest in appreciation gifts for employees!

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Boss gifting employee custom socks as employee appreciation gift

How to Increase Employee Engagement and Retention with Employee Gifts

In order for any organization to be successful, it's important to attract and retain top talent. However, employee engagement and retention can be one of an employer's biggest challenges. A great way to increase employee retention is through employee gift boxes.

These can be gifted to new hires, during performance reviews, on workaversaries, or even at team stand-ups as a thank you for employee participation and feedback. Employee gift boxes are a great way to show an employee that you care about their opinion and value their feedback.

Read this post to learn more about how you can utilize employee gifts to increase employee engagement and retention!

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Desk with custom socks, coffee, and office items

Best Employee Appreciation Gifts of 2023

Employee Appreciation Day 2023 is March 3, 2023. The goal of employee appreciation day is to give companies an opportunity to show their employees appreciation for all their hard work. This can be done through special events, company outings, and even employee appreciation gifts.

This means it’s time to start thinking about employee appreciation gifts for your team. Employee appreciation gifts can lead to more productive, engaged, happy, and excited team members.

Read this post to see the most popular employee appreciation gifts for 2023!

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Person looking at custom logo socks for event

Fast Facts About Employee Appreciation


Increased employee engagement, productivity, and performance by recognition. (Deloitte)


of employees prefer non-cash incentives (IMA)


more likely to stay at their current job within the next three to six months if they've been recognized (Apollo Technical)


of respondents mentioned rewards as the top factor that keep them at their current employers. (Achievers)

Why Custom Socks are Perfect Holiday Appreciation Gifts

Why are Custom Logo Socks Perfect for Employee Appreciation?

Employee sitting on stairs smiling holding a pair of custom socks

Holiday Sock Ideas for Company Gifts

How Companies Like Yours Have Used Custom Socks for Employee Appreciation

Applied Inutition blue custom sock with white repeating logo

Applied Intuition Blended Employee Appreciation with Office Traditions

Headquartered in the heart of Silicon Valley, Applied Intuition provides engineering and product teams with software that makes it faster, safer, and easier to bring vehicle autonomy to market. Justin Barber from Applied Intuition says, "At Applied, we remove our shoes before entering our office – so socks are a big part of who we are! We're excited to have a gift that reflects a unique part of our company culture."

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Custom Socks for Kiva Confections Branded Merch

Kiva Confections Shows Appreciation with Custom Cannabis Socks

Kiva Confections is a cannabis edibles company based in California that is known and trusted for consistent, high-quality, and delicious (infused) treats. For their industry holiday 4/20, they curated gift baskets with custom socks, various samples of products, a booklet of information, and more to show appreciation to their partners. Abel from Kiva said, "It's been really fun as we go out to dispensary visits and then we come across someone wearing our custom socks. It’s exciting and gets shared in our Slack channel."

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Orange and grey striped custom logo sock for Technica Communications with personalized note

Technica Communications Connects With Their Remote Team Through Unique Swag

Founded in 2009 and based in Palo Alto, California, Technica Communications is an award-winning, boutique, public relations, social media, and content marketing firm. As a fully remote company, its biggest priority is connecting with its clients and internal team beyond meetings, emails, and messages. "We wanted to gift our clients and internal team something practical they could use daily. With many staying home due to the pandemic, we thought socks would be a perfect idea,” says Technica Communications.

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The Best Holiday Custom Sock Designs

How Companies Like Yours Have Used Custom Socks for Corporate Holiday Gifts

Blue and green tree landscape logo socks for Humboldt Distillery

Custom Branded Socks Became a Key Component of Humboldt Distillery's Holiday Gifts

Humboldt Distillery is the proud maker of California's best-selling organic vodka. In order to connect with their clients beyond in-person events, tastings, and demos, they created mailable holiday gifts. “These socks are a key component of our holiday gift packs. We're so happy we get to include such colorful, quality socks in peoples' mailboxes around the holidays.”

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Golden State Lumber red, white, and grey custom logo socks with trees

Golden State Lumber and Building Materials Creates a Unique Holiday Gift for Partners with Custom Logo Socks

Golden State Lumber and Building Materials is the premier supplier of building materials in Northern California. Every year they distribute holiday gifts to their valued partners to show their appreciation. This year, I thought it would be fun to choose a gift that was unique and outside of the box and these socks were able to accomplish that! Our customers will have high-quality, memorable Golden State branded socks that will last them years to come.”

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Orange, red, and yellow Seminole Tribe of Florida artwork inspired custom sock

Ah-Tah-Thi-Ki Museum Celebrates Seminole Culture Through Tribal Art-Inspired Custom Socks

Rebecca Petrie at the Ah-Tah-Thi-Ki Museum said, “As a non-tribal member, it is a fine line between celebrating Seminole culture and heritage and appropriation. We do that by offering items, when not handcrafted by Tribal members, that are inspired by their art.” These particular socks were ordered by another Tribal department for their holiday gift giving and said they were very pleased with the results.

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