Amy's Kitchen says on their website: "Amy's is an organic food pioneer. Since 1988, Amy's has cooked with delicious, organic ingredients, making gluten-free, vegan, and vegetarian foods for all." Amy's Kitchen began because the founders, Andy Berliner and Rachel Berliner, were looking for healthy, organic, easy options for their then-toddler daughter, Amy. Amy's is in every major grocery store chain in the US and is constantly looking to reach more people with their delicious organic food, so they attend trade shows frequently to enter new markets. They ordered branded socks to hand out as a trade show giveaway at their booth and create a lasting impression with new prospects.