Google has become synonymous with offering free services to businesses to make it easier to collaborate and share progress seamlessly across teams. This is no different when it comes to development teams. The Google Cloud platform,according to Wikipedia, “is a suite of cloud computing services that runs on the same infrastructure that Google uses internally for its end-user products, such as Google Search, Gmail, file storage, and YouTube.” The Google Cloud team contacted their marketing agency, Canary Marketing, to help them come up with some unique ideas for trade show giveaways. Canary Marketing is one of our sales partners, and knew that our custom socks would do the trick! We were able to deliver individually wrapped, fully-branded socks to the Google Cloud team for use at their trade shows and marketing events.