The Dodo's official slogan is "For Animal People." This media company is focused on telling the stories of animals and their relationships with humans and each other. With content series such as Adopt Me!, Dodo Heroes, and Wild Hearts, The Dodo seeks to provide a platform that advocates for animal rights while bringing a smile to their humans' faces each day. The Dodo reached out to Sock Club for a potential fundraising partnership in the Fall of 2019, and we were quick to say yes and ask how we could help. The partnership turned into a co-branded custom sock design collaboration that featured endangered species, and a percentage of the profits were given to organizations that helped the specific animals on the socks. Not only are these some of the cutest custom socks that we have ever designed, but they have also done the most good!