Washington University in St. Louis, founded in 1853, is a prestigious private research university known for its academic excellence and innovative approach to education. When the university's marketing team sought to create memorable promotional items for incoming students and alumni events, they turned to custom socks as a unique and practical solution. The socks feature the iconic WashU bear mascot and the university's distinctive red and green colors, creating an instant connection to campus life. These custom socks have become a beloved item among students, faculty, and alumni alike, serving as a comfortable reminder of their time at WashU. The popularity of these socks has led to multiple reorders and new designs for various campus events and initiatives, making them a staple in the university's merchandising efforts.