Waterloo Greenway's Creek Show is an annual light-based art exhibition that transforms Waller Creek in downtown Austin into a magical wonderland. As the creative partner for this event, we were tasked with designing eye-catching promotional materials that would capture the essence of this unique urban experience. Our custom socks became an unexpected hit, serving as both a wearable keepsake and a conversation starter for attendees. Featuring a vibrant design inspired by the illuminated artwork along the creek, these socks perfectly embodied the spirit of Creek Show. The limited-edition socks not only helped raise awareness for the event but also became a coveted item among Austin's art enthusiasts, further cementing Creek Show's place in the city's cultural landscape.
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