Custom Socks: Promote Your Brand and Inspire Your Team

Chloe Ayres
July 12, 2024

In this ultimate guide to custom socks, we will explore the different types of custom made socks, how to design and order them, as well as how to promote your brand and inspire your team with team gifts.

With a wide variety of options, from materials and patterns to embroidery and branding, there are endless possibilities to create the best custom socks. 

From the latest trends and best practices, to the tricks and tips that can help you make the most of your custom socks with logos, this guide will provide you with all the information you need to make the best decision for your business.

Custom athletic socks for Falcon showing their logo on the bottom of the socks

What are custom socks?

Essentially, custom socks are any socks that you create yourself. You choose the design, the colors, the branding and more. This allows you to create a unique product that can’t be found anywhere else. Also known as promotional socks, custom socks are one of the fastest-growing products in the $21.1 billion-dollar promotional products industry.

The Benefits of Custom Socks

There are many benefits to creating custom company socks for employee recognition gifts or company swag. 

They are unique.

No one else will have these branded socks, which is an important factor when trying to create memorable and unique employee appreciation gifts. If you’re looking for a different way to promote your brand, Sock Club’s custom socks for business are perfect because we design socks for each brand individually. 

Full customization.

Another benefit of creating custom swag socks for your brand or corporate gifts for employees is that you can get creative with the design. With so many designs, colors, and materials to choose from, you can create a truly unique corporate gift. Since we make every custom sock to order, the entire sock is your canvas, from top to toe.

Use them for anything and everything.

These branded socks can be used as giveaways at events or trade shows and can also be used as creative gift ideas for employees on Employee Appreciation Day.

Our socks are also a great employee motivation tool to inspire your team members. Whether you’re celebrating a milestone or need a way to staff appreciation ideas, custom socks are the perfect business gift.

Three different types of custom socks (dress socks, ankle socks, and quarter crew socks) on a table with plants, notebooks, and a candle

Types of Custom Socks

There are a variety of different types of custom socks to choose from for promotional gifting. No matter your needs or budget, you can likely find a style that suits you. Just remember that the more expensive types of socks will likely provide a higher quality product. 

Athletic Socks: 

Athletic socks are perfect for sports teams and athletes. They are available in a wide range of colors and styles, making them a great option for custom socks. Athletic socks tend to be more expensive, but they also feature a higher quality fabric and design, making them perfect for extended wear. 

Dress Socks: 

Dress socks are perfect for work or formal events, especially if you want to promote your brand. Some cheaper options, like custom promotional socks that are dye-sublimated, don’t feel as high quality when you put them on because the design is not knitted into the sock. Dress socks tend to be the most versatile type of socks for businesses, so they are a great choice for a first custom sock order.

Novelty Socks: 

Novelty socks are fun and playful, making them a great option for promoting a brand or inspiring your team members, but not necessarily for gifting for clients. There are many different novelty socks to choose from, including fun designs and colors as well as humorous sayings. Novelty socks tend to be a cheaper option compared to other types of custom socks, making them a great option for businesses that are on a budget.

A man in his home office at a desk designing a custom sock with Sock Club's online sock design builder

Designing and Ordering Custom Socks

When designing and ordering custom socks, make sure to follow the correct size chart for the type of sock you’re ordering. This will ensure that the finished product fits properly and comfortably. Although we offer a full size range from Baby Socks to Adult Large, almost all of our orders are for our Adult One Size Fits Most. This is because it fits a Women’s Size 6 - Men’s Size 11.

One of the best parts about creating custom socks is that you can design them yourself. You can upload your logo to our sock design builder on our website, use one of our design templates, or get free designs for your personalised socks from our in-house design team. 

The following are a few tips and tricks to remember when designing your own custom socks:

First, decide which type of custom sock you’d like to create. This will help you narrow down the different design options, fabrics, and patterns available to you.

Secondly, decide on the branding. Where do you want your logo or text to be? Make sure to plan out the design and branding, otherwise, it can be difficult to fit all of the information you want on the socks.

Finally, decide on the design. There are many different design options, from simple designs to more complex graphics. Branding is a huge part of a successful custom logo sock design. The yarn color should relate to the brand and support the message. It can help set the tone or mood of the design as well as help you create a connection with your audience.

Sock Club Custom Socks at the Omega Broadcasting booth with smiling marketing professional in the background

Promoting Your Brand With Custom Socks

Brands can promote their brands to loyal customers and with marketing strategies through different mediums, but one of the most unique ways is through custom socks. Logo socks allow businesses to showcase their branding in a creative and unique way. They are a practical, yet luxurious, gift employees will appreciate and wear often and make employees feel intrinsically motivated. 

Custom socks are a great way for businesses to engage with their clients, and for clients to show their loyalty and brand affinity. They are also an excellent way for businesses to get their name out to a wider audience. Unlike bottles of wine or gift baskets, custom socks ensure that your prospect is going to see your brand over and over again in the long term.

Here are a few tips and tricks to help you promote your brand with custom socks:

When choosing a sock type, make sure to select a style that will appeal to your audience. For example, athletic socks are a great option for sports teams while novelty socks are a great option for brands or businesses looking to do something playful.

When designing your custom socks, make sure to include your logo or slogan. This will help your audience remember your brand. It’s not a great corporate gift idea if your potential customers can’t remember your products or services!

When giving away your custom socks, make sure to include your social media as well. This way, you could earn organic impressions of your brand for employees and customers who have not even received a physical gift.

Manager at a desk giving her employee a box of custom socks for an employee appreciation gift

Inspiring Your Team With Custom Socks

Custom socks are an easy and effective way to inspire and excite your team members. They act as an extension of your brand identity, allowing your team to fully engage with your brand and share it with others. 

Custom socks are an excellent gift for team members to use as a conversation starter at conferences, trade shows, and other events. They are an amazing gift for birthdays, holidays, and other special occasions.

Custom socks are a perfect gift for a larger employee engagement program to encourage work motivation. For more information on employee appreciation programs, read our blog The Importance of Employee Recognition: How to Make it Happen.

A main with red hair sitting on the street by a rainbow-painted pole with rainbow custom socks on his feet

Trends in Custom Socks

There are many different trends in custom socks to choose from. You can find everything from fun and playful designs to serious and sporty styles.

Here are a few trends in custom socks to keep an eye out for in the coming year:

Basketball Socks: Basketball is one of the most popular sports in the world. As a result, basketball socks are one of the most popular types of socks to create. They come in many different designs, colors, and styles, making them perfect for any team.

Rainbow Socks: Rainbow socks create a colorful way to show your support for a cause or promote your brand.

Argyle Socks:
Custom argyle socks are a classic for a reason. It’s a style that stands the test of time, and they can be worn with a casual pair of pants, boots, or a suit.


Custom socks are an excellent way to promote your brand and inspire your team members. They are an easy and affordable marketing tool that customers will appreciate and use often. There are endless possibilities when it comes to designing and ordering custom socks, so it’s important to explore your options and find the one that best suits your business.