Corporate Giveaways are the Solution for Building Strong Customer Relationships

Kara Boatner
January 10, 2024

Giving away a branded item to potential customers has the power to influence long-term relationships.​ Customers develop a positive view of businesses that give them gifts directly because they become emotionally attached to these items.

Relationship Building

Branded company giveaways provide customers with the opportunity to invest in your business in some way.​ No matter the size or cost of the giveaway, customers feel as though they are a part of the company, giving them a sense of ownership.​ 

According to a consumer study conducted by PPAI, roughly eight in 10 admit to looking up a brand after receiving a promotional product, and 83% said they are more likely to do business with brands they’ve received promotional products from than brands they have not received promotional products from.

This sentiment of being welcomed and appreciated leads to an increase in customer loyalty and overall satisfaction.​ Additionally, customers often talk about the giveaways they’ve received, spreading brand awareness.​

Creating branded products that are relevant to your company’s presence or purpose can be a great way to show that you value the customer’s opinion.​ This kind of outreach allows customers to connect to the company in a more meaningful way that could potentially lead to stronger relationships.​ 

Potential for Cross-Promotion

Giving away personalized items can also open doors for potential partnerships with other businesses.​ Having a cross-promotion with another brand can lead to increased exposure of your business.​ It can also allow companies to reach new customers who are already familiar with the other business.​ 

Leveraging the power of giveaways can also help build relationships with industry influencers.​ By providing a special product from your business, the influencer can become a partner that essentially becomes part of the marketing plan for your business.​

Affordable Marketing

Finally, another reason why corporate giveaways are perfect for building relationships with customers is because they are affordable.​ By utilizing cost-effective giveaways, businesses can maximize their resources and effectively build relationships with each customer, which is difficult when dealing with larger numbers of clients.​

Making a Lasting Impression with Corporate Giveaways

Now that we’ve established why it is important to give away corporate gifts, let’s look at how companies can give away uniquely branded giveaways that will make a lasting impression on customers.​ 

Explore eco-friendly options

Firstly, providing eco-friendly giveaways such as reusable water bottles or grocery bags is an excellent way to show customers that your company is mindful of the environment.

Invest in quality

Secondly, for companies with larger budgets, having high-quality items such as custom knit socks, wireless headphones or portable speakers that customers can use on a daily basis is a great way to promote the brand and build relationships with customers.​ 

Remember to personalize

Thirdly, offering products that customers can personalize will help customers associate with the company and strengthen their relationships with you.​ 

Create memorable events

Another way companies can make sure their corporate giveaways will leave a lasting impression on customers is by creating unique experiences.​ Event giveaways are a surefire way to promote positive word-of-mouth marketing about your organization.

For example, companies can hire local artisans to paint murals on walls or host workshops where customers can learn custom branding techniques that they can use for their own business.​ Additionally, companies can offer a signature item such as whimsical custom-made socks or an art print that customers can purchase as a keepsake.​ 

Implement Surprises

Finally, companies can also get creative with their giveaways by incorporating an element of surprise.​ This could involve anything from giving customers a surprise discount when shopping online, to giving away vouchers or tickets to special events.​ 

Incorporating surprises into your giveaways will not only have a lasting impact on your customers, it will also help make them feel as though they are truly valued and appreciated.​ 

Use Social Media

Businesses also have the opportunity to leverage the power of digital media to create more lasting impressions with their giveaways.​ Companies can use social media platforms, such as Twitter, Instagram, and Facebook, to reach out to customers and offer exclusive products and services.​ These types of giveaways can help companies build relationships with customers, as well as promote their brand in a more meaningful way.​ 

Unleash Your Corporate Giveaway Creativity

When it comes to corporate gifts, there are no limits to the creativity that companies can deploy.​ Businesses can use various techniques to create impactful giveaways that customers will truly enjoy.​ 

By leveraging the power of unique branding, customizing experiences, and using the latest trends in digital media, businesses can form meaningful connections with their customers and increase customer loyalty as a result.​ Corporate giveaways are the perfect solution for building relationships with customers, and by implementing some of the methods discussed, companies can ensure that their customers will have an unforgettable experience.​

Kara Boatner
January 10, 2024