Branded giveaways not only boosts employee morale, but also increases long-term customer loyalty. In addition, corporate giveaways generate brand awareness through word-of-mouth, increase customer engagement, finally, attract new consumers.
While these promotional activities can provide a great return on investment, knowing how to best utilize corporate giveaways can be tricky. Here are some guidelines to help business owners maximize the effectiveness of giveaways in order to upping their brand's visibility.
Pick the promotional item
Firstly, it is important to determine the best item to give away. Finding a practical product that can be used for years to come (like custom made socks!) is ideal.
For example, customers are likely to appreciate having a piece of branded clothing to wear every day or an item they can take to the office. Additionally, offering corporate swag such as branded socks or pens can be beneficial because customers may be more likely to use them on a regular basis.
Research your audience
Secondly, businesses should strategically target their giveaways. When providing promotional items, it is essential to create a memorable impression on those receiving them by selecting items that suit the customer’s lifestyle.
Researching customer groups can provide valuable insight on what type of giveaways may rate more highly than others. Additionally, giveaways should be tailored to the desired audience so that the brand is associated with them.
Ensure proper branding
Making sure the giveaway is properly branded is a key step. Customers need to know the connection between the giveaway and the business providing it in order to generate the most benefits. After all, nine in 10 people recall the company’s name or logo on a promotional item they received.
Business owners should consider placing the brand’s logo and/or slogan prominently on the promotional item to make the connection clear. Additionally, it is important to keep branding consistent in color choice, typography, etc. in order to generate the biggest impact.
Figure out distribution
Businesses should create an easy way to distribute the giveaways. Setting up a sponsored event or using an online service are two convenient options.
Offering giveaways at events is perfect for targeting a local clientele and can help create positive associations with the brand. Utilizing a platform like social media is helpful for creating an instant connection with customers, while simultaneously offering transparency.
Look into incentives
Additionally, maximize corporate giveaways by using incentives. This means offering items as part of a contest, sweepstake, challenge or reward. These incentivized giveaways can also inspire customers to repost content, which helps to increase brand awareness. Incentives can also be used to build customer loyalty such as offering special discounts or gifts for clients making repeat purchases.
Sixthly, businesses should pay attention to the quality of the giveaway. Opting for a good quality item can be more frugal and beneficial in the long run. After all, your branded giveaways are a reflection of the company.
Offering a valuable item that customers can keep and use for a longer period will help maintain customer loyalty. Additionally, quality can be judged by factors like durability, attractiveness, functionality, multi-purpose uses, connection to the brand, and value for money.
Tie it all together
Finally, businesses can utilize packaging to make an impression. Creative and visually appealing packaging will attract customers' attention and generate positive associations with the brand. Moreover, packaging can provide additional information about the brand, as well as space for branding. Utilizing this space to promote the business in subtle ways can be an effective way to achieve a strong recall for the company.
Sock Club offers multiple packaging options, allowing the production of your branded giveaways to remain speedy and seamless.
In conclusion, when implemented correctly, corporate giveaways can be a valuable tool in upping a brand's visibility. With these guidelines, businesses can improve their giveaway effectiveness, deploy them strategically, and achieve a better return on investment.
If you're searching for the perfect versatile item for your corporate gift needs, Sock Club is your go-to custom sock supplier. From corporate giveaways to branded event swag, custom socks can boost customer loyalty and enhance brand awareness, propelling a business to new heights.
Need help coming up with conference swag ideas? Connect with one of our designers today to receive FREE designs to start your custom merchandise journey.