Geraci Law Creates Walking Brand Ambassadors With Custom Logo Socks at Conferences
Geraci LLP is the nation’s largest law firm dedicated almost exclusively to the private/non-conventional lending space and is the leading legal resource for specialty lenders, asset-based lenders, private lenders, and non-bank institutions. Their legal departments include Banking & Finance, Corporate & Securities, and Litigation & Bankruptcy, while Geraci Conferences provides networking and educational opportunities to the industry at large.
The biggest challenge for them is growing and nurturing their leads to trust them enough to put their legal matters into their hands. Geraci is a B2B law firm that mainly offers large services, so it takes a lot of work to grow those relationships. This is why brand recognition is one of the biggest obstacles to navigate for them. Lesley Boyd from Geraci Law said, “Being successful in our industry requires a high level of expertise, so it can be tough to get in front of a lot of eyes.” They add, “We also attend many industry conferences where there are a number of other sponsors, so we find it challenging to always keep fresh swag options at our booth.”
Lesley was in the market for a trade show giveaway that would stand out and emphasize the benefits of Geraci’s new product. “We were discussing a new product - Lightning Docs - and thought it would be so fun to get Lightning Docs Socks, or just "Lightning Socks". We loved the rhyme and the idea that we could design a little superhero to emphasize our expertise and how much time and money you can save with our product. We found Sock Club on Google and were impressed with their high-quality socks.”
The Geraci Law Firm was able to successfully use custom-branded socks to build brand awareness and connect with customers. “Our team brings a handful of Lightning Docs socks and Geraci socks to trade show conferences to give out to clients and leads. We also gave a pair to all attorneys that attend the conferences to act as walking brand ambassadors. The quality is amazing. We wanted to stand out from our competitors and not offer another flimsy swag item. We have received many compliments from those who have grabbed our socks that they are durable, soft, and very comfortable.”
If you or your team is looking for branded trade show giveaway swag that will stand out, then send us your logo and have our team of expert sock designers create free virtual mockups for you in as soon as 1-2 business days!