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Kyruus Health, the leading care access platform, is revolutionizing the healthcare industry by connecting over 90 million health plan members, 425,000 providers, and 1,000 hospitals. Committed to fostering healthier outcomes and reducing friction in healthcare, Kyruus Health empowers stakeholders with accurate, comprehensive, and relevant information.
Navigating the realm of conference giveaways in the healthcare industry presented challenges for Kyruus Health. Traditionally, swag items lacked inspiration and struggled to strike the right balance between usefulness, fun, functionality, and brand representation.
Kyruus Health's custom sock order from Sock Club served as an engaging and memorable event giveaway, showcasing their recent rebrand. The addition of a QR code on the sock's packaging provided attendees with convenient access to more information about Kyruus Health and its offerings.
Kyruus Health team members with custom sock conference giveaways
Having collaborated with Sock Club since 2018, Kyruus Health proudly claims to have pioneered the trend of sock giveaways for healthcare IT, finding the perfect blend of uniqueness and practicality. The decision to choose Sock Club was influenced by the allure of free designs, allowing Kyruus Health to seamlessly incorporate their rebranded look into the socks.
Kyruus Health describes the buying process as seamless, with the ability to convey detailed design notes swiftly incorporated by Sock Club's designers. Placing orders was easy, ensuring a stress-free experience.
The custom socks made a significant impact at Kyruus Health's conference exhibit, with approximately 150 pairs distributed and garnering attention both in the exhibit hall and at the company's booth. Attendees praised the quality and design, creating a buzz around Kyruus Health.
While exploring options to enhance tracking through QR codes, Kyruus Health is already thrilled with the positive response to their custom swag. The plan includes ordering 1-2 new designs annually, acknowledging the unmatched quality that Sock Club consistently delivers.
Kyruus Health expresses gratitude for Sock Club's unmatched quality and designs. The custom socks have become a staple for their company, leaving a lasting impression on both the marketing team and their audience. As one booth visitor put it, "you guys have actually good socks!" The excitement for future collaborations is palpable, as Kyruus Health eagerly anticipates the creativity and innovation that Sock Club brings to each new design.
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