The Calm app, according to their website, is “the #1 app for Sleep, Meditation and Relaxation, with over 50 million downloads and over 700,000 5-star reviews.” They provide a platform to learn how to meditate, get more restful sleep, music specifically composed to promote relaxation and sleep, video lessons for stretching and restorative movement, masterclasses in mindfulness, and nature sounds and scenes as calming background noises. The Calm team was attending a lot of trade shows before the pandemic, and looking for a trade show giveaway that would be on-brand for people trying to get comfortable and relax. What better way to relax than in a pair of super soft, comfy, custom socks? Our design team used the Calm gradient for inspiration in creating these socks for our client.
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