Capital Compliance Experts Generate Leads At Conferences With Unique Giveaway

Capital Compliance Experts (CCE), an owned subsidiary of Capital Retail Solutions, Inc., was founded in 2006 to address the growing need for compliance solutions for banks, fintech, MSBs, lenders, and other emerging markets. Their CAMS consultants have the highest industry and professional experience as it pertains to BSA/AML, Dodd-Frank, lending regulations, and the Consumer Financial Protection Bureau (CFPB). Through a consultative approach, and with the utilization of their technology solutions, they take pride in their ability to assist businesses of any size in developing, reviewing, and overseeing compliance systems, mitigating risk, and operating in an efficient and compliant manner. Julie Sepulveda from Capital Compliance says, “The compliance we specialize in is niche. Through our compliance services and technology solutions, we help combat money laundering and fraud for businesses that provide banking alternatives.”

The main challenge they face in their industry is educating their end users. “In our case, we are a B2B operation that caters to owners that operate a business that has many different sources of revenue. Compliance is the most important but overlooked by many. Our main marketing objective is to educate owners on how important compliance is to their operation, “ Julie explained.

They saw a Google swag giveaway post on Instagram in 2015 that included custom socks. Not too long after that, they also received an email from MailChimp that was giving away chimp socks. This prompted Julie to do a quick Google search for custom-knitted socks. ”I found a lot of companies that print on top of the knit, but not many that knit the brand into the sock. We requested samples from two different companies (Custom Sock included) and the quality of your sock was far better than the competition.”

“We primarily use our socks as giveaways at conferences. We have used them as a Christmas gift giveaway and recently used them as a giveaway through a digital conference bag. When I first pushed for the socks as a giveaway, it was a tough sell to my sales team. They reluctantly told me to order the lowest quantity. The tune of my team quickly changed after we got a ton of leads from our unique giveaway. Let's just say they never questioned our sock orders. We have become known for our socks at these shows. These socks will always be coming with us to any conference or tradeshow.”

When asked about their overall experience working with Sock Club Julie said, “The customer service was also a big selling point. Every time I have placed an order with you all, it becomes easier every time. Do not hesitate. There is no loss to ordering these custom socks. These are seriously the best giveaway. They may be a little more than what most can spend per unit, but I guarantee you the investment is worth it. It is so much better than the usual tchotchkes that are usually distributed at shows that I typically just throw away. Everyone loves socks and whenever they put them on, they will be thinking about your brand.”

If you or your team is looking for branded trade show giveaway swag that will stand out, then send us your logo and have our team of expert sock designers create free virtual mockups for you in as soon as 1-2 business days!