Dandelion Inc. was founded in Toronto, Ontario Canada in 2017, and has also emerged as one of Canada’s fastest-growing start-ups. Dandelion has harnessed its expertise in marketing technology implementation services and campaign services to help advertisers and agencies add acclaimed platforms and tools to their marketing tech stacks. As a Google Marketing Platform (GMP) Sales Partner for North America and Latin America, an Amazon DSP reseller, and a sales partner for other adtech tools, Dandelion offers aligned services and sales channels for LoKnow’s adtech and data products.
A unique challenge they face is that they are one of several Google Sales Partners in North America, and they’re not the first to market. There is very slight differentiation when it comes to the products and services they offer, so there is a real need to differentiate the Dandelion brand from its competitors. Additionally, their industry of Marketing, Advertising, and Tech is very saturated, so having a unique brand that people will recall, and recommend is imperative.
The motivator for designing custom swag came when they rebranded in 2021. “We had this very bold, creative, beautiful logo and geometric imagery developed, but we hadn't really put it out there yet. We wanted to ensure we crafted the right plan for brand messaging and really focus on developing a unique and distinct brand identity, to stand out from the crowd of competitors,” says a representative from Dandelion.
“The idea of creating custom branded socks was actually sparked by Google, who had created their own version of YouTube socks for their agency clients many years ago. I thought it was a cool idea for Dandelion to develop our own swag, a throwback to the iconic Youtube socks, and a useful gift for our employees and clients.”
The team at Dandelion integrated the custom socks into a client gift over the Holidays, along with an informational printed card to show their appreciation and thank their clients. They also gave their employees a pair of Dandelion socks at their annual team Holiday dinner.
“The Sock Club socks were a great way for us to elevate our brand, and really showcase the creative elements of our logo and design…from the colorful logo to the geometric details. Also, who doesn't love getting socks as a gift? We received lots of positive feedback from both our clients and employees who loved the socks! Dandelion Inc. is growing and was recently acquired by LoKnow Inc, so there could be more custom socks in our future!”
If you or your team is looking for branded employee and client appreciation gifts that will stand out, then send us your logo and have our team of expert sock designers create free virtual mockups for you in as soon as 1-2 business days!