Harper Turf Creates Unique Event Promotion Campaign Using Custom Socks

The idea of making cutting-edge and safe equipment for their customers has manifested into Harper Turf’s 30+ year history. With time came new inventions and solutions for niche markets. Today, Harper Turf Equipment’s vast dealer network expands into the turf maintenance, landscaping, and commercial mowing industries. While Harper Turf's roots expand 30+ years, acquisitions to enhance the product line have muddied brand recognition. They also work within a dealer network to sell their products, so sales and service support are key to building a strong customer base.

When asked what made them choose custom socks, a representative for Harper Turf said, “This year we sent out a pair of socks to all of our dealers and created a campaign to entice them to wear the socks at an upcoming trade show. We generated a social campaign around the event and gained a lot of traction and talking points from the unique promotion.”

Harper Turf said they received many compliments on the socks and people were asking the company to send them a pair because they were “such a hot commodity.” They said it’s fun to watch the engagement on social media. 

The company said that they plan to make this an annual event, also stating, “These are a must if you serve the golf course industry in any capacity.”

If you or your team is looking for branded trade show giveaway swag that will stand out, then send us your logo and have our team of expert sock designers create free virtual mockups for you in as soon as 1-2 business days!