How Company Stores Boost Business Growth and Morale

6 Benefits of having a Company Store with Promotional Products

Black and white promotion icon

Increases brand awareness

Promotional products are a great way to increase brand awareness. By giving out products with your company’s logo or message, you are essentially advertising your brand to anyone who comes into contact with the product. This can help increase brand recognition and exposure, which can lead to increased sales.

Icon showing an arrow pointing down and a dollar sign to illustrate the concept of cost-effective marketing

Cost-effective marketing

Promotional products are a cost-effective marketing strategy compared to other forms of advertising. They can be produced in bulk and given away at events or to customers as a thank-you for their business. This can help spread your brand message and reach a wider audience without breaking the bank.

Rocketship to include boosting employee morale

Boosts employee morale

Providing promotional products to employees can help boost morale and make them feel valued. It can also serve as a reward for their hard work and dedication, which can motivate them to continue performing at a high level.

Two people icons shaking hands to indicate increasing customer loyalty

Enhances customer loyalty

By providing customers with promotional products, you can enhance their loyalty to your brand. Customers are more likely to return to a company that has shown them appreciation and provided them with a useful product. This can help build a loyal customer base and increase repeat business.

Icon of a thumbs up inside of a speech bubble with stars surrounding it to illustrate the concept of a positive image

Creates a positive image

Providing promotional products can help create a positive image for your company. It shows that you are invested in your customers and employees, and are willing to go the extra mile to make them feel appreciated. This can help improve your reputation and make your brand more attractive to potential customers and employees.

Icon of two people talking to each other to illustrate the concept of word of mouth marketing

Generates word-of-mouth marketing

Promotional products can generate word-of-mouth marketing by creating buzz around your brand. When people receive a product that they find useful or unique, they are more likely to talk about it with their friends and family. This can help spread your brand message and increase brand recognition.

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What is a company store?

The Camp Kammok company store showing branded merchandise such as hats, bandanas, and custom socks the Kammok designed for its Camp Kammok event

How does a company store work?

A woman sitting at her desktop computer managing her online company store and packing company swag orders

5 Benefits of a Company Store

Two warehouse employees packing and shipping company swag store orders, simplifying the supply chain management of the marketing team
Man hanging socks up in a company store filled with customized socks with logos on them

Fast Facts About Company Stores


Increase in employee performance with properly structured incentive programs.


Percentage of Forbes Global 2000 companies who use gamification to boost retention, engagement, and revenues.


Potential reduction in harmful air emissions by switching your company store to a fulfillment center.


Reduction in order management costs by streamlining your company store ordering process.

The Future Of Company Stores: 7 Trends To Watch

A branded Slippy made of recycled plastic yarn on a coffee cup on a pink background showing the sustainability trend in company swag stores

How to Launch Your Company Store

Woman making a wireframe of a new company swag store on a dry erase board
A customer sitting on a fence outside with a tote bag that was created as branded merchandise to create customer loyalty

The Impact of Branded Merchandise on Customer Loyalty

Promotional products have been a game-changer for businesses looking to leave a lasting impression on their customers. Branded merchandise has the power to ignite action among consumers, even when it's given away for free!

The data speaks for itself - a whopping 76.1% of consumers will remember your brand thanks to corporate swag they received in the previous year.

Compare that to the fleeting impact of print or television ads that only 53% of people can recall from the past month, or online ads that only 27% can remember. With promotional products, your brand can make a lasting impression and stay top of mind with your customers.

Want to learn more about the impact of brand merchandise? Click bellow!

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Branded kit for an employee anniversary featuring custom socks from Sock Club and sweet treats from Sofia's Cookies

How to Use Your Company Store for Employee Recognition and Retention

Employee engagement plays a vital role in an organization's success. When employees are fully committed to their company, it leads to higher rates of employee retention, productivity, and overall satisfaction.

Improved company culture can positively impact external customer satisfaction as well! One way to enhance employee engagement is by offering a company store, where employees can enjoy discounts on branded merchandise and business gifts. Additionally, this store can be utilized to support employee recognition programs...

Click below to learn more!

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Engaged employee working from her home office and smiling at a laptop looking at customization options on her company swag store

Why Is Customization Important In Your Company Swag Store?

Customization is important in a company swag store for several reasons:

1. It allows employees to feel a sense of ownership and pride in the company they work for. When they wear company-branded items that are customized to their liking, it creates a sense of belonging and camaraderie.

2. Secondly, customization can help to increase brand recognition and awareness. When employees wear company-branded items that are unique and eye-catching, it can attract attention and spark conversations, which can ultimately lead to increased visibility and brand recognition.

3. Customization can help to foster a positive company culture. When employees are given the opportunity to customize their own swag, it shows that the company values their individuality and wants to create a positive and inclusive work environment. This can lead to increased employee satisfaction and loyalty, which can ultimately benefit the company as a whole.

Continue reading to learn more benefits of customization and how this will boost your business growth and morale.

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Man sitting at his desk reading the Sock Club Company Store Lookbook and drinking a cup of coffee

Company Store Lookbook!

Our Favorite Company Store Examples

Green and multi-color patterned custom trade show giveaway socks for Greenlight Guru

Greenlight Guru

At Sock Club, we had the pleasure of working with Greenlight Guru, a medical device quality management software company, to create custom socks for their employees. This client spotlight highlights how we partnered with them to design and manufacture socks that they sold on their company store.

Our custom socks not only allowed their employees to showcase their company pride in a fun and unique way, but they also helped to promote the Greenlight Guru brand and culture. We provided insight into how we set up and managed the company store, and how it positively impacted their overall culture and branding efforts.

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Orange and grey striped custom logo sock for Technica Communications with personalized note

Technica Communications 

We helped Technica Communications step up their company's branding game with custom socks from Sock Club! Technica Communications is a public relations and marketing agency. They wanted to create bespoke socks that not only allowed their employees to showcase their brand pride in a fun and unique way, but also became a profitable revenue stream for the company.

They found that our custom socks are a great way to promote team spirit and enhance your company's culture, read more on how Technica Communications' company store boosted morale among their team.

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Custom Socks for Affinity Branded Trade Show Giveaways and Event Swag


We recently had the pleasure of collaborating with Affinity, a software company providing CRM solutions, to create bespoke socks for their employees. The article on our website highlights how our partnership helped to generate revenue for the company through the creation of a company store. Our custom socks are not just a fun way for employees to display their brand pride, but they also help build a strong sense of team spirit and camaraderie within the company.

Read on to get a peek into how we helped Affinity design and manufacture their custom socks, as well as how we set up and managed their company store. Experience the positive impact our custom socks can have on your company's culture and branding efforts - contact us today to create your very own custom sock design!

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