The San Antonio Express-News, a leading news organization serving the San Antonio metropolitan area since 1865, delivers comprehensive coverage of local news, sports, business, and community events. When seeking an innovative way to enhance their brand presence and engage with their readership, they partnered with Custom Sock Club to create distinctive custom socks. These branded accessories serve as unique promotional items that help strengthen the connection between the newspaper and its loyal readers while celebrating San Antonio's vibrant media heritage.