.png){kind=small}
Increase your event merchandise sales and improve event success by developing a strategic plan that involves knowing your audience, maintaining a consistent theme and design, utilizing digital marketing, ensuring a user-friendly online shopping experience, analyzing data, and actively engaging with customers for feedback.
Branded merchandise is a powerful tool that businesses and organizations use to connect with their audiences. This blog explores the world of branded merchandise and reveals some interesting facts about why brands, corporations, festivals, and bands are using it for marketing.
Sustainable merchandise is important in today's retail and entertainment industry. By using eco-friendly materials, making products fairly, and producing them locally, businesses and artists can demonstrate their environmental concern and attract like-minded customers.
By using the right online merch store platform, you can create awesome products that your audience will love, and it will help people recognize your brand even more. Take a look at the platforms mentioned in this article and find the one that works best for you and your merchandise.
Rebecca joined the Sock Club Sales team in January of 2018. Rebecca famously sent the Sock Club team a box of Tiff’s Treats after her interview, and working with her has been every bit as enjoyable as a box of those cookies.
Designing custom socks with logos requires a different type of artwork called bitmapped artwork. Bitmapping uses pixels, and one pixel equals one stitch of yarn, so designing in pixels limits a designer in ways that vector artwork doesn't.
Ryan Wood joined the Sock Club team in January 2023 as our Sales Operations Manager, helping to level up our sales business intelligence and software so that we can grow with our customers.
It is possible to get the benefit of personalized promotional products while avoiding the typical problems that come with the process. This can be achieved by utilizing an online store specifically designed for your company's branded swag.
Creating a successful company store requires careful planning and execution. By following these 10 tips, you can create a company store that is aligned with your business goals, resonates with your customers, and generates revenue.
Since Kristen started, she has been an integral part of the office management team, the trade show preparation team, and the Accounts Receivable team. Recently, she joined the Account Management team, where she puts her extensive knowledge of the business and dedication to customer service to work for our custom sock clients.
Company merchandise such as t-shirts, custom socks, water bottles, magnets, and coffee mugs have been proven to increase brand impressions with data showing that 76.1% of consumers remember the brand of a company due to corporate swag they received in the past year.
Hunter Haug joined the Sock Club team in December 2022 as an Operations Coordinator, helping to create the systems that will enable us to maintain the quality of our custom socks at scale.
In this comparison between cushioned socks and thin socks, we'll take a look at the pros and cons of each and determine which is the better fit for your active lifestyle.
To uncover the science behind the perfect socks for sports, this article will explore the unique benefits of various materials used to make athletic socks and provide tips on how to choose the right pair for each activity. With the right knowledge and information, athletes can ensure they have the best possible gear for any sporting event.
Custom socks are a great way to express your individual style while also providing important protection and comfort while playing sports. In this guide, we’ll explore the benefits of wearing custom athletic socks, the different types, and how to choose the right pair for you.
Katreece Hattaway joined the Sock Club operations team in the summer of 2018. In her time at Sock Club, Katreece has grown from an Operations Coordinator to the Director of Operations at Sock Club, and is a member of our predominantly female leadership team.
We put together some examples of great company culture at companies that have proven themselves with employee retention. The hope is that by following these steps, your top talent will consider working for these companies as they look to replace retiring executives.
In this ultimate guide to custom socks, we will explore the different types of custom socks, how to design and order them, as well as how to promote your brand and inspire your team.
Our marketing team has evolved quite a bit over the years, and is scaling to focus more intently on the lead sources that have historically brought us business and are continuing to grow. Abby Gilligan joined the Sock Club team in November of 2022 as our first ever E-Commerce Manager.
Use this new tool in combination with our custom sock design team, instead of our design team, as an additional design to your order - really however you want.
If you’re looking to retain top talent, you’ll likely want to make sure that the working culture you’re cultivating is one that embraces top-notch employee retention strategies. But how exactly do you go about doing that?
Giveaways for trade shows and team conference giveaways are both event swag that is used to increase brand awareness and attract potential customers. However, there are some key differences between the two types of giveaways that can impact their effectiveness.
Molly Lawrence joined the Sock Club design team in the spring of 2020. The company and the world experienced a lot of changes at that time, so Molly has truly seen it all when it comes to Sock Club.
In this article, we’ll review the essential tradeshow planning timeline, best practices, and provide you with a free tradeshow planning template to help you plan your trade show. We’ll also provide tips and tricks for making your trade show a success.
The success of a trade show is largely contingent on the amount of qualified leads that visit your booth. Here is a list of trade show marketing ideas to increase the traffic of qualified leads to your booth during the show.
A guide to keeping your sample supply fresh with only a few clicks. A lot of our clients use samples of our past work to judge the quality of the socks, see yarn colors in person, or test out different types of socks.
Our team continues to grow! Learn more about Jenna, and her transition from Sales at Paperclip Promotions to a Junior Account Manager with Sock Club!
A series dedicated to meeting the minds behind Sock Club’s incredible custom socks. We want you to meet one of our incredibly talented designers, Lizzie Stratton!
A series dedicated to meeting the minds behind Sock Club’s best-selling custom socks. We want you to meet one of our incredible Sales reps, Blakeley Gaudina!
A series dedicated to meeting the minds behind Sock Club’s best-selling custom socks. We want you to meet one of our incredibly intelligent Developers, Drew Hund!
